Marketing strategy Books
Welcome to the Pearson Education Marketing strategy area.
Pearson Education helps you develop beyond your horizon, to achieve the results which you're aiming for! Why not browse our extensive range of titles in this subject.
- Bestsellers
Latest Releases
- View All Titles
Marketing Communications
Brands, experiences and participation6th Edition
Chris Fill
Paperback, Apr 2013ISBN13: 9780273770541
ISBN10: 0273770543
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...
Essentials of Marketing Research
Naresh Malhotra, David Birks, Peter Wills
Paperback, Apr 2013ISBN13: 9780273724339
ISBN10: 0273724339
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conduct...
Keller: Strategic Brand Management Global Edition CourseSmart eTextbook
4th EditionKevin Keller
CourseSmart eTextbook, Mar 2013ISBN13: 9780273779445
ISBN10: 0273779443
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Strategic Marketing Problems: International Edition CourseSmart eTextbook
13th EditionRoger Kerin, Robert Peterson
CourseSmart eTextbook, Mar 2013ISBN13: 9780273784869
ISBN10: 0273784862
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making i...
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making i...
Essentials of Marketing MyMarketingLab powered by Peagsus with eText (online purchase)
3rd EditionFrances Brassington
Instant Access Online, Mar 2013ISBN13: 9780273733379
ISBN10: 0273733370
Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, expl...
Marketing: Real People Real Decisions, CourseSmart eTextBook
2nd EditionMichael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vince Mitchell
CourseSmart eTextbook, Mar 2013ISBN13: 9780273780984
ISBN10: 0273780980
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about t...
Marketing Across Cultures CourseSmart eTextbook
6th EditionJean-Claude Usunier, Julie Lee
CourseSmart eTextbook, Feb 2013ISBN13: 9780273781028
ISBN10: 0273781022
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. ...
Bestsellers
- Latest Releases
- View All Titles
Essential Guide to Marketing Planning
2nd EditionMarian Burk Wood
Paperback, Jun 2010ISBN13: 9780273725763
ISBN10: 0273725769
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Bu...
Digital Marketing
Strategy, Implementation and Practice5th Edition
Dave Chaffey, Fiona Ellis-Chadwick
Paperback, Jul 2012ISBN13: 9780273746102
ISBN10: 0273746103
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their ma...
Marketing: An Introduction, Global Edition
11th EditionGary Armstrong, Philip Kotler
Paperback, Apr 2012ISBN13: 9780273767183
ISBN10: 0273767186
For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s mark...
Global Marketing
A decision-oriented approach5th Edition
Svend Hollensen
Paperback, Jul 2010ISBN13: 9780273726227
ISBN10: 0273726226
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms...
Brilliant Marketing
What the best marketers know, do and say2nd Edition
Richard Hall
Paperback, Mar 2012ISBN13: 9780273768180
ISBN10: 0273768182
Consumer Behaviour
4th EditionMichael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg
Paperback, Nov 2009ISBN13: 9780273717263
ISBN10: 027371726X
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including th...
Consumer Behaviour
A European Outlook2nd Edition
Leon G. Schiffman, Leslie Kanuk, Havard Hansen
Paperback, Oct 2011ISBN13: 9780273736950
ISBN10: 0273736957
The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluat...
Global Marketing: Global Edition
7th EditionWarren Keegan, Mark Green
Paperback, Mar 2012ISBN13: 9780273766711
ISBN10: 0273766716
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing...
