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New Start Scotland

New Start Scotland

Welcome to Pearson-Books.com.

We were delighted to attend the New Start Scotland event and are offering all attendees an exclusive 20% discount on the titles featured below. This means that you can get a great deal for all aspects of your new business - from people management to funding, business plans and marketing your product!

Postage and packaging is FREE for deliveries to the UK and Europe so hurry whilst stocks last!

Click here to sign-up to our monthly Business and Finance email newsletter which offers you great deals, exclusive previews and author interviews….truly a resource any budding entrepreneur can't afford to miss!

The Highly Effective Marketing Plan (HEMP)

The Highly Effective Marketing Plan (HEMP)

A proven, practical, planning process for companies of all sizes

Peter Knight

Paperback, Apr 2004
ISBN13: 9780273687863
ISBN10: 0273687867
This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works – in just one hour!..
Marketing and the Bottom Line
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Was £26.99
Now £18.89Save: £8.10

Marketing and the Bottom Line

2nd Edition

Tim Ambler

Paperback, May 2003
ISBN13: 9780273661948
ISBN10: 0273661949
Marketing isn't special, it isn't different, it isn't impossible to measure. It’s an investment. Unless you can measure its impact, you're wasting your money. ..
The Beermat Entrepreneur
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Was £14.99
Now £10.49Save: £4.50

The Beermat Entrepreneur

Turn Your Good Idea into A Great Business
2nd Edition

Mike Southon, Chris West

Paperback, Dec 2008
ISBN13: 9780273720980
ISBN10: 0273720988
Every business starts with a bright idea, and many a bright idea has been hatched in a pub – scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well...
Marketing Judo
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Was £11.99
Now £8.39Save: £3.60

Marketing Judo

Building Your Business Using Brains Not Budget

John Barnes, Richard Richardson

Paperback, Nov 2002
ISBN13: 9780273663164
ISBN10: 027366316X
How to build your business through brilliant marketing - but without a big budget. As in judo, use your brains not brawn, and leverage the weight of your opponent to your advantage. From&nbs...
Mastering Entrepreneurship
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Was £39.99
Now £27.99Save: £12.00

Mastering Entrepreneurship

your single source guide to becoming a master of entrepreneurship

Sue Birley, Daniel Muzyka

Paperback, Jun 2000
ISBN13: 9780273649281
ISBN10: 0273649280
Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe. Covering entrepreneurship in its full...
Absolute Beginner's Guide to Launching an eBay Business
A real-world business book for the explosion of eBay entrepreneurs - over 62 million and growing. ..
eBay™ Strategies
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Now £14.69Save: £6.30

eBay™ Strategies

10 Proven Methods to Maximize Your eBay Business

Scot Wingo

Paperback, Aug 2004
ISBN13: 9780321256164
ISBN10: 0321256166
In recent years, a significant number of individuals, small and mediumcompanies, and Fortune 500 business have used eBay to build or complement abusiness. In 2003 eBay posted revenues...