New Start Scotland
Welcome to Pearson-Books.com.
We were delighted to attend the New Start Scotland event and are offering all attendees an exclusive 20% discount on the titles featured below. This means that you can get a great deal for all aspects of your new business - from people management to funding, business plans and marketing your product!
Postage and packaging is FREE for deliveries to the UK and Europe so hurry whilst stocks last!
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The Highly Effective Marketing Plan (HEMP)
A proven, practical, planning process for companies of all sizesPeter Knight
Paperback, Apr 2004ISBN13: 9780273687863
ISBN10: 0273687867
This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works – in just one hour!..
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How to Make it Easy for People to Buy from YouSteve Martin, Gary Colleran
Paperback, Jul 2003ISBN13: 9780273675181
ISBN10: 0273675184
Based on an effective and popular sales programme used by many leading blue chip companies, this is the book to offer great sales technique guidelines with refreshing clarity and brevity...
Marketing and the Bottom Line
2nd EditionTim Ambler
Paperback, May 2003ISBN13: 9780273661948
ISBN10: 0273661949
Marketing isn't special, it isn't different, it isn't impossible to measure. It’s an investment. Unless you can measure its impact, you're wasting your money. ..
The Beermat Entrepreneur
Turn Your Good Idea into A Great Business2nd Edition
Mike Southon, Chris West
Paperback, Dec 2008ISBN13: 9780273720980
ISBN10: 0273720988
Every business starts with a bright idea, and many a bright idea has been hatched in a pub – scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well...
Marketing Judo
Building Your Business Using Brains Not BudgetJohn Barnes, Richard Richardson
Paperback, Nov 2002ISBN13: 9780273663164
ISBN10: 027366316X
How to build your business through brilliant marketing - but without a big budget. As in judo, use your brains not brawn, and leverage the weight of your opponent to your advantage. From&nbs...
Smart Luck
and the seven other qualities of successful entrepreneurs2nd Edition
Andrew Davidson
Paperback, Apr 2004ISBN13: 9780273681274
ISBN10: 0273681273
Natural born winners.... self-made heroes.... or just plain lucky? Entrepreneurs. All rich, most famous, and without exception completely fascinating to the rest of us. Highly acclaimed writer...
Mastering Entrepreneurship
your single source guide to becoming a master of entrepreneurshipSue Birley, Daniel Muzyka
Paperback, Jun 2000ISBN13: 9780273649281
ISBN10: 0273649280
Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe. Covering entrepreneurship in its full...
Sir John Harvey-Jones: In his Own Words
Audio CDJohn Harvey-Jones
Audio CD, Oct 2002ISBN13: 9780273663874
ISBN10: 0273663879
Sir John Harvey-Jones is one of Britain’s best-known and most respected business leaders. From being Chairman of ICI he shot to fame as the star of the BBC TV series ‘Troubleshooter’. In this audio...
Absolute Beginner's Guide to Launching an eBay Business
Michael Miller
Paperback, Dec 2003ISBN13: 9780789730589
ISBN10: 0789730588
A real-world business book for the explosion of eBay entrepreneurs - over 62 million and growing. ..
eBay™ Strategies
10 Proven Methods to Maximize Your eBay BusinessScot Wingo
Paperback, Aug 2004ISBN13: 9780321256164
ISBN10: 0321256166
In recent years, a significant number of individuals, small and mediumcompanies, and Fortune 500 business have used eBay to build or complement abusiness. In 2003 eBay posted revenues...
