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Wharton School Publishing

Wharton School Publishing

In an increasingly turbulent world and fast-changing business environment, business and policy makers seek a trusted source for new ideas to grow and to manage performance. Bringing together an extraordinary community of executives and thought leaders, WHARTON SCHOOL PUBLISHING opens a new door into the world of global business thinking, revealing the tools and ideas that will shape our world tomorrow.

“Wharton School Publishing presents books that ground management practices firmly in tested management theory” Peter Drucker

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Key Marketing Metrics

Key Marketing Metrics

The 50+ metrics every manager needs to know

Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Dec 2008
Available FormatsRRP
Paperback 28.99
The Momentum Effect

The Momentum Effect

The secrets of efficient growth

Jean Claude Larreche

May 2008
Available FormatsRRP
Hardback 22.99
ePub eBook 17.99
Fast Strategy

Fast Strategy

How strategic agility will help you stay ahead of the game

Yves Doz, Mikko Kosonen

Dec 2007
Available FormatsRRP
Hardback 24.99
CourseSmart eTextbook 14.99
Profit or Growth?

Profit or Growth?

Why you don't have to choose

Bala Chakravarthy, Peter Lorange

Aug 2007
Available FormatsRRP
Paperback 24.99
Success Built to Last
Available FormatsRRP
Paperback 17.99