Hospitality Marketing Books
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Introduction to Revenue Management for the Hospitality Industry
Principles and Practices for the Real World, AnKimberly Tranter, Trevor Stuart-Hill, Juston Parker
Paperback, Feb 2008ISBN13: 9780131885899
ISBN10: 0131885898
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue ma...
Marketing Essentials in Hospitality and Tourism
Foundations and PracticesStowe Shoemaker, Margaret Shaw
Paperback, Aug 2007ISBN13: 9780131708273
ISBN10: 0131708279
For introductory courses in Hospitality Marketing and/or Tourism. Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides the fir...
Heads in Beds
Hospitality and Tourism MarketingIvo Raza
Paperback, Jul 2004ISBN13: 9780131101005
ISBN10: 0131101005
An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book fo...
This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt wit...
Tourism Marketing Mgmt Handbook Stud Edn
Stephen Witt, Luiz Moutinho
Paperback, Jun 1995ISBN13: 9780134395302
ISBN10: 0134395301
ManageFirst
Restaurant Marketing with Pencil/Paper Exam. National Restaurant Association
Paperback, May 2006ISBN13: 9780132222068
ISBN10: 013222206X
Appropriate for Restaurant Marketing courses within Culinary Arts and Hospitality Management departments. NEW! Exam Prep Guides for The ManageFirst Program - ...
ManageFirst
Restaurant Marketing with On-line Testing Access Code Card. National Restaurant Association
Access / Pin Card, Feb 2007ISBN13: 9780132414609
ISBN10: 0132414600
Appropriate for Menu Marketing and Menu Management courses within Culinary Arts and Hospitality Management departments. NEW! Exam Prep Guides for The ManageFirst Progra...
