IT, eBusiness & eMarketing Books
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Management Information Systems with Access Code for MyManagement Lab
Kenneth Laudon, Jane Laudon, Ahmed El-Ragal
Book with access code, May 2013ISBN13: 9781447943501
ISBN10: 1447943503
Guide to Elder Planning, A
Everything You Need to Know to Protect Your Loved Ones and Yourself2nd Edition
Steve Weisman
Paperback, Apr 2013ISBN13: 9780133091922
ISBN10: 0133091929
For millions of families, elder planning has become life's most important financial challenge. Already struggling to plan for their own retirements, "sandwich generation" families are als...
Smarter Startup, The
A Better Approach to Online Business for EntrepreneursNeal Cabage, Sonya Zhang
Paperback, Mar 2013ISBN13: 9780321905017
ISBN10: 0321905016
This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succee...
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Webs of Influence
The Psychology of Online PersuasionNathalie Nahai
Paperback, Sep 2012ISBN13: 9780273772958
ISBN10: 0273772953
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battl...
E-Business and E-Commerce Management
Strategy, Implementation and Practice5th Edition
Dave Chaffey
Paperback, Jul 2011ISBN13: 9780273752011
ISBN10: 0273752014
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clari...
Electronic Commerce 2012 Global Edition
7th EditionEfraim Turban, David King
Paperback, Dec 2011ISBN13: 9780273761341
ISBN10: 027376134X
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective....
Brilliant Online Marketing
How to Use The Internet to Market Your BusinessAlex Blyth
Paperback, Nov 2010ISBN13: 9780273737452
ISBN10: 0273737457
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble...
Brilliant Email
How to Win Back Time and Increase Your ProductivityMonica Seeley
Paperback, Nov 2010ISBN13: 9780273742555
ISBN10: 0273742558
Brilliant Emailwill show you how to use email effectively to win back time and dramatically improve your personal productivity and work/life balance. Using this boo...
Strategies for E-Business
concepts and cases2nd Edition
Tawfik Jelassi, Albrecht Enders
Hardback, Jul 2008ISBN13: 9780273710288
ISBN10: 0273710281
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-busines...
Get Up To Speed with Online Marketing
How to use websites, blogs, social networking and much moreJon Reed
Paperback, Oct 2010ISBN13: 9780273732648
ISBN10: 0273732641
ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn’t always work these days – and it’s expensive. People screen o...
E-Commerce 2013: Global Edition
9th EditionKenneth Laudon, Carol Traver
Paperback, Feb 2013ISBN13: 9780273779353
ISBN10: 0273779354
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce.
This comprehens...
This comprehens...
