New Product Development Books
Welcome to the Pearson Education New Product Development area.
We offer an extensive range of New Product Development related books to meet your needs in today's ever-changing marketplace. Why not browse our titles featured below.
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Innovation Management and New Product Development
5th EditionPaul Trott
Paperback, Sep 2011ISBN13: 9780273736561
ISBN10: 0273736566
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process th...
Creating Breakthrough Products
Revealing the Secrets that Drive Global Innovation2nd Edition
Jonathan Cagan, Craig Vogel
Hardback, Oct 2012ISBN13: 9780133011425
ISBN10: 0133011429
For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that...
Design in Business
Margaret Bruce, John Bessant
Paperback, Nov 2001ISBN13: 9780273643746
ISBN10: 0273643746
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous&n...
From Concept to Consumer
How to Turn Ideas Into MoneyPhil Baker
Hardback, Nov 2008ISBN13: 9780137137473
ISBN10: 0137137478
In From Concept to Consumer, legendary product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's...
Design and Marketing Of New Products
United States Edition2nd Edition
Glen Urban, John Hauser
Hardback, Jun 1993ISBN13: 9780132015677
ISBN10: 0132015676
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development...
Better Green Business
Handbook for Environmentally Responsible and Profitable Business PracticesEric Olson
Hardback, Dec 2009ISBN13: 9780137010172
ISBN10: 0137010176
Better Green Businessbrings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive expe...
New World of Wireless, The
How to Compete in the 4G RevolutionScott Snyder
Hardback, Aug 2009ISBN13: 9780137003792
ISBN10: 013700379X
Wireless is emerging as the core collaboration and decision-making platform for the distributed, self-organizing groups that will transform business. These "digital swarms" are already emerging; with...
Inventor's Guide to Trademarks and Patents, The
Craig Fellenstein, Jaclyn Vassallo, Rachel Ralston
Paperback, Jul 2012ISBN13: 9780132597562
ISBN10: 013259756X
