Branding & Communication Books
Welcome to the Pearson Education Branding & Communication area.
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Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with Pearson eText, Global Edition
6th EditionKenneth Clow, Donald Baack
Book with access code, May 2013ISBN13: 9780273788072
ISBN10: 0273788078
This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Adve...
Marketing Communications
Brands, experiences and participation6th Edition
Chris Fill
Paperback, Apr 2013ISBN13: 9780273770541
ISBN10: 0273770543
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...
Integrated Advertising, Promotion and Marketing Communications Global Edition
6th EditionKenneth Clow, Donald Baack
Paperback, Apr 2013ISBN13: 9780273786986
ISBN10: 0273786989
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outs...
Keller: Strategic Brand Management Global Edition CourseSmart eTextbook
4th EditionKevin Keller
CourseSmart eTextbook, Mar 2013ISBN13: 9780273779445
ISBN10: 0273779443
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Social Marketing CourseSmart eTextbook
Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp
CourseSmart eTextbook, Feb 2013ISBN13: 9780273780991
ISBN10: 0273780999
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they wi...
Advertising CourseSmart etextBook
Chris Fill, Graham Hughes, Scott De Francesco
CourseSmart eTextbook, Feb 2013ISBN13: 9780273781004
ISBN10: 0273781006
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe...
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Strategic Brand Management: Global Edition 4e
4th EditionKevin Keller
Paperback, Oct 2012ISBN13: 9780273779414
ISBN10: 0273779419
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Logo Design Love
A Guide to Creating Iconic Brand IdentitiesDavid Airey
Paperback, Jan 2010ISBN13: 9780321660763
ISBN10: 0321660765
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple...
Marketing Communications
A European Perspective4th Edition
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Paperback, Mar 2010ISBN13: 9780273721383
ISBN10: 0273721380
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context....
Strategic Brand Management
A European Perspective2nd Edition
Kevin Keller, Tony Aperia, Mats Georgson
Paperback, Nov 2011ISBN13: 9780273737872
ISBN10: 0273737872
Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves t...
Brand Gap, The
Revised Edition2nd Edition
Marty Neumeier
Paperback, Aug 2005ISBN13: 9780321348104
ISBN10: 0321348109
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Essentials of Marketing Communications
Chris Fill
Paperback, May 2011ISBN13: 9780273738442
ISBN10: 0273738445
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging...
Integrated Marketing Communications + CD
2nd EditionDavid Pickton, Amanda Broderick
Paperback with CD-ROM, Sep 2004ISBN13: 9780273676454
ISBN10: 0273676458
Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Br...
Marketing Communications
Brands, experiences and participation6th Edition
Chris Fill
Paperback, Apr 2013ISBN13: 9780273770541
ISBN10: 0273770543
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...
