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Marketing Books

Partnering with the Frenemy

Partnering with the Frenemy

A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

Sandy Jap

Jan 2016
Available Formats RRP Your Price
Hardback 27.99 £25.19
Principles of Marketing Scandinavian Edition
Available Formats RRP Your Price
Paperback 49.99 £44.99
Opt-Out Effect, The

Opt-Out Effect, The

Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

Gerald Smith

Jan 2016
Available Formats RRP Your Price
Hardback 27.99 £25.19
Financial Intelligence for Supply Chain Managers

Financial Intelligence for Supply Chain Managers

Understand the Link between Operations and Corporate Financial Performance

Steven Leon

Jan 2016
Available Formats RRP Your Price
Hardback 55.99 £50.39
Supply Chain Game Changers, The

Supply Chain Game Changers, The

Applications and Best Practices that are Shaping the Future of Supply Chain Management

Theodore (Ted) Stank, J. Paul Dittmann, Michael Burnette, Chad Autry

Jan 2016
Available Formats RRP Your Price
Hardback 49.99 £44.99
Negotiating with Backbone

Negotiating with Backbone

Eight Sales Strategies to Defend Your Price and Value
2nd Edition

Reed Holden

Jan 2016
Available Formats RRP Your Price
Hardback 21.99 £19.79
Social Media Analytics

Social Media Analytics

Techniques and Insights for Extracting Business Value Out of Social Media

Matthew Ganis, Avinash Kohirkar

Dec 2015
Available Formats RRP Your Price
Paperback 24.99 £22.49
Marketing Communications

Marketing Communications

brands, experiences and participation
6th Edition

Chris Fill

Apr 2013
Available Formats RRP Your Price
Paperback 49.99 £44.99
CourseSmart eTextbook 31.99 £31.99
Global Marketing
Available Formats RRP Your Price
Paperback 52.99 £46.63
CourseSmart eTextbook 31.99 £31.99
Consumer Behaviour
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Paperback 53.99 £47.51
CourseSmart eTextbook 31.99 £31.99
Global Marketing with  MyMarketingLab, Global Edition
Available Formats RRP Your Price
Book with Online Course Access 80.99 £72.89
Paperback 57.99 £52.19
PDF eBook 35.99 £32.39
CourseSmart eTextbook 33.98 £33.98
Logistics and Supply Chain Management
Available Formats RRP Your Price
Hardback 39.99 £35.99
ePub eBook 31.99 £28.79
CourseSmart eTextbook 23.99 £23.99
Consumer Behaviour with MyMarketingLab, Global Edition
Available Formats RRP Your Price
Book with Online Course Access 83.99 £75.59
Paperback 59.99 £53.99
PDF eBook 37.99 £34.19
CourseSmart eTextbook 35.99 £35.99