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Outside-In Marketing

Outside-In Marketing

Using Big Data to Guide your Content Marketing

James Mathewson, Mike Moran

Apr 2016
Available Formats RRP Your Price
Paperback 15.99 £14.39
Consumer Behaviour
Available Formats RRP Your Price
Paperback 53.99 £48.59
PDF eBook 35.99 £35.99
Social Business Imperative, The

Social Business Imperative, The

Adapting Your Business Model to the Always-Connected Customer

Clara Shih

Apr 2016
Available Formats RRP Your Price
Paperback 15.99 £14.39
How to Wow

How to Wow

68 Effortless Ways to Make Every Customer Experience Amazing

Adrian Swinscoe

Apr 2016
Available Formats RRP Your Price
Paperback 14.99 £13.49
ePub eBook 11.99 £10.79
Six Rules of Brand Revitalization, Second Edition

Six Rules of Brand Revitalization, Second Edition

Learn the Most Common Branding Mistakes and How to Avoid Them
2nd Edition

Larry Light, Joan Kiddon

Apr 2016
Available Formats RRP Your Price
Hardback 24.99 £22.49
Advocate Marketing

Advocate Marketing

Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Barbara Thomas

Apr 2016
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Hardback 24.99 £22.49
Achieving Supply Chain Integration

Achieving Supply Chain Integration

Connecting the Supply Chain Inside and Out for Competitive Advantage

Chad Autry, Mark Moon

Mar 2016
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Hardback 49.99 £44.99
Global Marketing
Available Formats RRP Your Price
Paperback 52.99 £47.69
Global Marketing with  MyMarketingLab, Global Edition
Available Formats RRP Your Price
Book with Online Course Access 74.99 £67.49
Paperback 57.99 £52.19
Consumer Behaviour with MyMarketingLab, Global Edition
Available Formats RRP Your Price
Book with Online Course Access 76.99 £69.29
Paperback 59.99 £53.99
PDF eBook 37.99 £34.19
Marketing: An Introduction with MyMarketingLab, Global Edition
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Book with Online Course Access 61.99 £55.79
Paperback 52.99 £47.69
Strategic Brand Management: Global Edition
Available Formats RRP Your Price
Paperback 61.99 £55.79
PDF eBook 36.99 £33.29
Consumer Behavior, Global Edition
Available Formats RRP Your Price
Paperback 61.99 £55.79
PDF eBook 38.99 £35.09