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Marketing Books

Shopper Marketing

Shopper Marketing

Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

Daniel Flint, Chris Hoyt, Nancy Swift

Aug 2014
Available FormatsRRP
Hardback 93.99
Cutting Edge Marketing Analytics

Cutting Edge Marketing Analytics

Real World Cases and Data Sets for Hands On Learning

Rajkumar Venkatesan, Paul Farris, Ronald Wilcox

Aug 2014
Available FormatsRRP
Hardback 49.99
Marketing and Sales Analytics

Marketing and Sales Analytics

Proven Techniques and Powerful Applications from Industry Leaders

Cesar Brea

Aug 2014
Available FormatsRRP
Hardback 30.99
Customer Service Supply Chain Management

Customer Service Supply Chain Management

Models for Achieving Customer Satisfaction, Supply Chain Performance, and Shareholder Value

Alexandre Oliveira, Anne Gimeno

Aug 2014
Available FormatsRRP
Hardback 49.99
Managing Supply Chain Networks

Managing Supply Chain Networks

Building Competitive Advantage In Fluid And Complex Environments

Alexandre Oliveira, Anne Gimeno

Aug 2014
Available FormatsRRP
Hardback 49.99
Contemporary Logistics: Global Edition
Available FormatsRRP
Paperback 70.99
Digital Marketing

Digital Marketing

Strategy, Implementation and Practice
5th Edition

Dave Chaffey, Fiona Ellis-Chadwick

Jul 2012
Available FormatsRRP
Paperback 54.99
CourseSmart eTextbook 32.99
Consumer Behaviour
Available FormatsRRP
Paperback 52.99
CourseSmart eTextbook 31.99
Global Marketing
Available FormatsRRP
Paperback 51.99
CourseSmart eTextbook 31.00
Marketing Communications

Marketing Communications

brands, experiences and participation
6th Edition

Chris Fill

Apr 2013
Available FormatsRRP
Paperback 51.99
CourseSmart eTextbook 31.00