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Marketing Books

Marketing Books

Personalized Digital Advertising

Personalized Digital Advertising

How Data and Technology Are Transforming How We Market

Diaz Nesamoney

Apr 2015
Available FormatsRRP
Hardback 28.99
Mastering Project Management Strategy and Processes

Mastering Project Management Strategy and Processes

Proven Methods to Meet Organizational Goals

Randal Wilson

Feb 2015
Available FormatsRRP
Hardback 36.99
How Companies Succeed in Social Business

How Companies Succeed in Social Business

Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

Shawn Santos

Feb 2015
Available FormatsRRP
Hardback 22.99
Digital Marketing

Digital Marketing

Strategy, Implementation and Practice
5th Edition

Dave Chaffey, Fiona Ellis-Chadwick

Jul 2012
Available FormatsRRP
Paperback 54.99
CourseSmart eTextbook 32.99
Marketing Communications

Marketing Communications

brands, experiences and participation
6th Edition

Chris Fill

Apr 2013
Available FormatsRRP
Paperback 49.99
CourseSmart eTextbook 31.99
Global Marketing
Available FormatsRRP
Paperback 52.99
CourseSmart eTextbook 31.99
Consumer Behaviour
Available FormatsRRP
Paperback 53.99
CourseSmart eTextbook 31.99