Marketing & Sales Books
Whether you are building a brand or developing a new product, our textbooks and resources offer a broad range of subjects within marketing. With our large range of textbooks in this area you are spoilt for choice, so make sure you take this opportunity to view our featured and best selling items.
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Consumer Behaviour 5th edn
A European Perspective5th Edition
Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret Hogg
Paperback, Jun 2013ISBN13: 9780273772729
ISBN10: 0273772724
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the wor...
Visual Marketing Revolution, The
26 Rules to Help Social Media Marketers Connect the DotsStephanie Diamond
Paperback, May 2013ISBN13: 9780789748652
ISBN10: 0789748657
Return on Sustainability
How Business Can Increase Profitability and Address Climate Change in an Uncertain EconomyKevin Wilhelm
Hardback, May 2013ISBN13: 9780133445503
ISBN10: 013344550X
The United Nations Environment Programme (UNEP) Global Environment Outlook (GEO-4) says that major persistent threats to the planet, such as climate change, the rate of species extinction, and the...
The Practice of Market Research
An Introduction4th Edition
Yvonne McGivern
Paperback, May 2013ISBN13: 9780273773115
ISBN10: 0273773119
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projec...
Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with Pearson eText, Global Edition
6th EditionKenneth Clow, Donald Baack
Book with access code, May 2013ISBN13: 9780273788072
ISBN10: 0273788078
This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Adve...
Marketing Communications
brands, experiences and participation6th Edition
Chris Fill
Paperback, Apr 2013ISBN13: 9780273770541
ISBN10: 0273770543
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...
Marketing Research (Arab World Editions)
An Applied OrientationNaresh Malhotra, Imad Baalbaki, Nada Bechwati
Paperback, Apr 2013ISBN13: 9781408272367
ISBN10: 1408272369
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – p...
Bestsellers
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Digital Marketing
Strategy, Implementation and Practice5th Edition
Dave Chaffey, Fiona Ellis-Chadwick
Paperback, Jul 2012ISBN13: 9780273746102
ISBN10: 0273746103
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their ma...
Brilliant Selling 2nd edn
What the best salespeople know, do and say2nd Edition
Tom Bird, Jeremy Cassell
Paperback, May 2012ISBN13: 9780273771203
ISBN10: 0273771205
Essential Guide to Marketing Planning
2nd EditionMarian Burk Wood
Paperback, Jun 2010ISBN13: 9780273725763
ISBN10: 0273725769
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Bu...
Marketing: An Introduction, Global Edition
11th EditionGary Armstrong, Philip Kotler
Paperback, Apr 2012ISBN13: 9780273767183
ISBN10: 0273767186
For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s mark...
Global Marketing
A decision-oriented approach5th Edition
Svend Hollensen
Paperback, Jul 2010ISBN13: 9780273726227
ISBN10: 0273726226
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms...
Brilliant Marketing
What the best marketers know, do and say2nd Edition
Richard Hall
Paperback, Mar 2012ISBN13: 9780273768180
ISBN10: 0273768182
Consumer Behaviour
4th EditionMichael Solomon, Gary Bamossy, Søren Askegaard, Margaret Hogg
Paperback, Nov 2009ISBN13: 9780273717263
ISBN10: 027371726X
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including th...
Consumer Behaviour
A European Outlook2nd Edition
Leon G. Schiffman, Leslie Kanuk, Havard Hansen
Paperback, Oct 2011ISBN13: 9780273736950
ISBN10: 0273736957
The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluat...
