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Marketing Books

Marketing Books

Research in the Decision Sciences for Global Business
Available FormatsRRP
Hardback 61.99
Definitive Guide to Social CRM, The

Definitive Guide to Social CRM, The

Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

Barton Goldenberg

May 2015
Available FormatsRRP
Hardback 30.99
Negotiating with Backbone

Negotiating with Backbone

Eight Sales Strategies to Defend Your Price and Value (paperback)

Reed Holden

May 2015
Available FormatsRRP
Paperback 21.99
Marketing Data Science

Marketing Data Science

Modeling Techniques in Predictive Analytics with R and Python

Thomas Miller

May 2015
Available FormatsRRP
Hardback 49.99
Supply Chain and Logistics Management Made Easy

Supply Chain and Logistics Management Made Easy

Methods and Applications for Planning, Operations, Integration, Control and Improvement, and Network Design

Paul Myerson

May 2015
Available FormatsRRP
Hardback 43.99