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Marketing Books

Inside the Mind of the Shopper

Inside the Mind of the Shopper

The Science of Retailing (paperback)

Herb Sorensen

Jul 2015
Available FormatsRRP
Paperback 22.99
Retail Marketing Management
Available FormatsRRP
Paperback 42.99
PDF eBook 28.99
Marketing That Works

Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
2nd Edition

Leonard Lodish, Howard Morgan, Shellye Archambeau, Jeffrey Babin

Jul 2015
Available FormatsRRP
Hardback 30.99
Marketing

Marketing

An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
12th Edition

Gary Armstrong, Philip Kotler

Jul 2015
Available FormatsRRP
Paperback with Online Course Access 147.99
Essentials of Supply Chain Management, The

Essentials of Supply Chain Management, The

New Business Concepts and Applications

Hokey Min

Jun 2015
Available FormatsRRP
Hardback 49.99
Future of Marketing, The

Future of Marketing, The

Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the A

Nicholas Johnson

Jun 2015
Available FormatsRRP
Hardback 22.99
New Brand Leadership

New Brand Leadership

Managing at the Intersection of Globalization, Localization and Personalization

Larry Light, Joan Kiddon

Jun 2015
Available FormatsRRP
Hardback 27.99
Digital Marketing

Digital Marketing

Strategy, Implementation and Practice
5th Edition

Dave Chaffey, Fiona Ellis-Chadwick

Jul 2012
Available FormatsRRP
Paperback 54.99
CourseSmart eTextbook 32.99
Marketing Communications

Marketing Communications

brands, experiences and participation
6th Edition

Chris Fill

Apr 2013
Available FormatsRRP
Paperback 49.99
CourseSmart eTextbook 31.99
Global Marketing
Available FormatsRRP
Paperback 52.99
CourseSmart eTextbook 31.99
Consumer Behaviour
Available FormatsRRP
Paperback 53.99
CourseSmart eTextbook 31.99