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Marketing Books

Refining Design for Business

Refining Design for Business

Using analytics, marketing, and technology to inform customer-centric design

Michael Krypel

Apr 2014
Available FormatsRRP
Paperback 27.99
Definitive Guide to Order Fulfillment and Customer Service, The

Definitive Guide to Order Fulfillment and Customer Service, The

Principles and Strategies for Planning, Organizing, and Managing Fulfillment and Service Operations

CSCMP, Stanley Fawcett, Amydee Fawcett

Mar 2014
Available FormatsRRP
Hardback 49.99
Definitive Guide to Transportation, The

Definitive Guide to Transportation, The

Principles, Strategies, and Decisions for the Effective Flow of Goods and Services

CSCMP, Thomas Goldsby, Deepak Iyengar, Shashank Rao

Mar 2014
Available FormatsRRP
Hardback 55.99
Spin Sucks

Spin Sucks

Communication and Reputation Management in the Digital Age

Gini Dietrich

Mar 2014
Available FormatsRRP
Paperback 11.99
Definitive Guide to Manufacturing and Service Operations, The

Definitive Guide to Manufacturing and Service Operations, The

Master the Strategies and Tactics for Planning, Organizing, and Managing How Products and Services Are Produce

CSCMP, Nada Sanders

Jan 2014
Available FormatsRRP
Hardback 61.99
Digital Marketing

Digital Marketing

Strategy, Implementation and Practice
5th Edition

Dave Chaffey, Fiona Ellis-Chadwick

Jul 2012
Available FormatsRRP
Paperback 53.99
CourseSmart eTextbook 31.99
Consumer Behaviour
Available FormatsRRP
Paperback 50.99
CourseSmart eTextbook 31.00
Marketing Communications

Marketing Communications

brands, experiences and participation
6th Edition

Chris Fill

Apr 2013
Available FormatsRRP
Paperback 49.99
CourseSmart eTextbook 29.99
Global Marketing
Available FormatsRRP
Paperback 49.99
Consumer Behaviour
Available FormatsRRP
Paperback 54.99
CourseSmart eTextbook 32.99