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Essentials of Marketing Research
Naresh Malhotra, David Birks, Peter Wills
Paperback, Apr 2013ISBN13: 9780273724339
ISBN10: 0273724339
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conduct...
Integrated Advertising, Promotion and Marketing Communications Global Edition
6th EditionKenneth Clow, Donald Baack
Paperback, Apr 2013ISBN13: 9780273786986
ISBN10: 0273786989
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outs...
Marketing Communications
Brands, experiences and participation6th Edition
Chris Fill
Paperback, Apr 2013ISBN13: 9780273770541
ISBN10: 0273770543
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...
Essentials of Marketing MyMarketingLab powered by Peagsus with eText (online purchase)
3rd EditionFrances Brassington
Electronic Product, Mar 2013ISBN13: 9780273733379
ISBN10: 0273733370
Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, expl...
Keller: Strategic Brand Management Global Edition CourseSmart eTextbook
4th EditionKevin Keller
CourseSmart eTextbook, Mar 2013ISBN13: 9780273779445
ISBN10: 0273779443
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Keller’s market leading strategic brand management book provides insights into profitable brand strate...
Marketing: Real People Real Decisions, CourseSmart eTextBook
2nd EditionMichael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vince Mitchell
CourseSmart eTextbook, Mar 2013ISBN13: 9780273780984
ISBN10: 0273780980
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about t...
Strategic Marketing Problems: International Edition CourseSmart eTextbook
13th EditionRoger Kerin, Robert Peterson
CourseSmart eTextbook, Mar 2013ISBN13: 9780273784869
ISBN10: 0273784862
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making i...
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making i...
Advertising CourseSmart etextBook
Chris Fill, Graham Hughes, Scott De Francesco
CourseSmart eTextbook, Feb 2013ISBN13: 9780273781004
ISBN10: 0273781006
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe...
Marketing Across Cultures CourseSmart eTextbook
6th EditionJean-Claude Usunier, Julie Lee
CourseSmart eTextbook, Feb 2013ISBN13: 9780273781028
ISBN10: 0273781022
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. ...
Social Marketing CourseSmart eTextbook
Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp
CourseSmart eTextbook, Feb 2013ISBN13: 9780273780991
ISBN10: 0273780999
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they wi...
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