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Big Data Demystified

Big Data Demystified

How to use big data, data science and AI to make better business decisions and gain competitive advantage

David Stephenson

Feb 2018
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Paperback £16.99 £11.89
Contemporary Logistics, Global Edition
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Paperback £49.99
The Business Model Book

The Business Model Book

Design, build and adapt business ideas that drive business growth

Adam Bock, Gerard George

Nov 2017
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Paperback £14.99 £10.49
Key Marketing Metrics

Key Marketing Metrics

The 50+ metrics every manager needs to know
2nd Edition

Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Sep 2017
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Paperback £29.99
Where to Play

Where to Play

3 steps for discovering your most valuable market opportunities

Marc Gruber, Sharon Tal

Sep 2017
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Paperback £16.99 £11.89
Marketing Communications
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Paperback £49.99 £44.99
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