FT Guide to Business Start Up 2012The most comprehensive annually updated guide for entrepreneurs
This product has been replaced by The Financial Times Guide to Business Start Up 2013
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If youre looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2012 on your shelf. This is the most up-to-date resource and reference for anybody serious about making their business a successful one.
The Financial Times Guide to Business Start Up 2012, is the most authoritative and credible small business and start-up guide covering everything you need to know, taking you quickly and simply through finance, tax and law, recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.
THE CHAPTER STRUCTURE IS UNLIKELY TO CHANGE: UPDATES WILL BE ADDED THROUGHOUT WHERE RELEVANT. THIS WILL BE A RED PEN EDIT.
Update for the Financial Times Guide to Business Start Up
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
24. Raising the money
25. Staying afloat
26. Moving ahead
27. Not waving but drowning
28. Keeping the record straight
31. Pensions and retirement