How to Double Your SalesThe ultimate masterclass in how to sell anything to anyone
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How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success communication; negotiation; time management
Table of Contents
How To Use This Book
Chapter One: Train Your Brain To Win The Game The Game Being To Double Your Sales Fast!
Chapter 2: Time Management - Double Your Selling Time & Why People Buy
Chapter 3: Prospecting For New Business 1
Cold Calling For Appointments The Professional Way
Chapter 4: Prospecting For New Business 2
Chapter 5: NLP Techniques For Salespeople 1
Communication skills that will make people want to buy from you
Chapter 6: NLP Techniques For Salespeople 2 -
Advanced Communication skills that will make people want to buy from you even more
Chapter 7: The Ultimate Selling System Putting YOU in control of the sales process
Chapter 8: Win-Win Negotiating The 16 golden rules of successful negotiating
Chapter 9 - Handling Objections Turning objections into opportunities
Chapter 10: Closing The Sale The Ten Best Closes
Bruce King s recognized internationally as one of the worlds top sales and motivational coaches. He is a Fellow of The Institute of Sales & Marketing Management, a Fellow of the Institute of Directors, the UKs most prestigious business organization, and a Member of The Professional Speakers Association.
In the past fifteen years, and since the publication of his first book by the BBC, Bruce has divided his time equally between presenting his How To Double Your Sales program and keynote speeches to audiences at conferences, seminars and workshops in the UK, Sweden, Norway, South Africa and conducting in-house sales training workshops for organizations in these and other countries. In the United Kingdom, he has been hired by The Institute of Directors (IOD) to present the How To Double Your Sales conference every year for the last 14 years. It is the IODs best selling conference and is attended by one hundred and fifty to two hundred of the UKs top sales directors.
The organizations Bruce has consulted to, or whose personnel have attended his presentations include Bank One (now J. P. Morgan), Barclays Bank, Lloyds Bank, Credit Suisse, UFB Humberclyde, American Express, First Chicago Bank, SBC Warburg Dillon Read, ITN (Independent Television News), Merrill Lynch, Durlacher, Morgan Grenfell et al as well as a multitude of smaller organizations, small business owners and self employed salespeople.
"The author combines motivational practices with proven sales techniques to achieve extraordinary performance This book if for everyone in the field, whether experienced or just starting out.
Sidney Callis, Business Executive
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