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Essentials of Entrepreneurship and Small Business Management, Global Edition

Essentials of Entrepreneurship and Small Business Management, Global Edition

9th Edition

Norman Scarborough, Jeffrey Cornwall

Dec 2018, Paperback, 832 pages
ISBN13: 9781292266022
ISBN10: 1292266023
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
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For courses in small business management, entrepreneurship, and new venture creation and/or management.

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

Also available with MyLab Entrepreneurship

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:

0134890434 / 9780134890432 [D1] Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e

Package consists of:

· 0134741080 / 9780134741086 [D2] Essentials of Entrepreneurship and Small Business Management

· 0134743067 / 9780134743066 [D3] MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

[D1]Replace with 1292266120 / 9781292266121

[D2]Replace with 1292266023 / 9781292266022

[D3]Replace with 129226604X / 9781292266046


1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Creativity and Innovation: Keys to Entrepreneurial Success


4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur


9. Building a Powerful Bootstrap Marketing Plan

10. E-Commerce and the Entrepreneur

11. Pricing and Credit Strategies

12. Creating a Successful Financial Plan

13. Managing Cash Flow

14. Choosing the Right Location and Layout


15. Sources of Financing: Equity and Debt

16. Global Aspects of Entrepreneurship

17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan


Concepts drawn from real business

· Updated - Real-World Examples show students how entrepreneurs are putting the text’s material into action, and help learners understand key concepts in the course.

· Follow a successful business plan by showing students how to write a plan that not only will help them build successful businesses but that will also convince potential lenders and investors to put up financing for it.

· New - 10 Cases that cover several topics about small companies, and challenge students to think critically about the concepts covered in the text, have been added.

· Revised - Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Practical tactics for budding entrepreneurs

· Updated - Hands on…How To? gives students a foundation for entrepreneurial concepts, selecting a concept from each chapter and explaining how to put it into practice.

· “Beyond the Classroom” questions that are designed to engage your students and help them develop their analytical and critical thinking skills.

· Create a Business Plan in Chapter 4 offers comprehensive coverage of how to conduct a feasibility study for a business idea and then how to create a sound business model for the ideas that pass the feasibility test.

· Updated - You Be The Consultant details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. Questions focus students’ attention on key issues and help them hone their analytical and critical-thinking skills.

Also available with MyLab Entrepreneurship

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Entrepreneurship.

Reach every student with MyLab

· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.

o MediaShare for Business offers a curated collection of videos that provide customizable, auto-scored assignments, so students understand why they’re learning key concepts and how to apply them in their careers.[D1]

o Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.[D2]

· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

o The Study Plan provides students with personalized recommendations, practice opportunities, and learning aids to help keep them on track.

o Dynamic Study Modules help students study chapter topics on their own by continuously assessing their knowledge application and performance in real time.

· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

· Improve student results: When you teach with MyLab, student performance improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

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Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization’s highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.