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E-Commerce 2017, Global Edition

E-Commerce 2017, Global Edition

13th Edition

Kenneth Laudon, Carol Traver

Jun 2017, Paperback, 912 pages
ISBN13: 9781292211688
ISBN10: 1292211687
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Understanding the Vast and Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

1. INTRODUCTION TO E-COMMERCE

2. E-COMMERCE INFRASTRUCTURE

3. BUILDING AN E-COMMERCE PRESENCE

4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS

5. E-COMMERCE BUSINESS STRATEGIES

6. E-COMMERCE MARKETING AND ADVERTISING

7. SOCIAL, MOBILE, AND LOCAL MARKETING

8. ETHICS, LAW, AND E-COMMERCE

9. ONLINE MEDIA

10. ONLINE COMMUNITIES

11. E-COMMERCE RETAILING AND SERVICES

12. B2B E-COMMERCE

Strong Conceptual Foundation: The content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.

Currency: The annual revision cycle ensures up-to-the-minute currency. You will not find a more current book.

Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real-world cases.

In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.

In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.

Current and Future Technology Coverage: Both the current Internet environment and emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics, and 4G technologies are discussed and explored.

Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers, and industry publications are the basis of much of the data.

Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC, and other regulatory and nonprofit sources.

Writing That’s Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand.

Chapter-specific Features

Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce

company that relates the key objectives of the chapter to a real-life e-commerce

business venture.

“Insight On” cases: Each chapter contains three real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The cases probe such issues as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security.

Margin Glossary: Throughout the text, key terms and their definitions appear in the text margin where they are first introduced.

Real Company Examples: Drawn from actual e-commerce ventures, well over 100 pertinent examples are used throughout the text to illustrate concepts.

Chapter-closing Case Studies: Each chapter concludes with a robust case study based on a real-world organization. These cases help students synthesize chapter concepts and apply this knowledge to concrete problems and scenarios such as evaluating Pandora’s freemium business model, ExchangeHunterJumper’s efforts to build a brand, and the evolution of eBay.

Chapter-ending Pedagogy: Each chapter contains extensive end-of-chapter materials designed to reinforce the learning objectives of the chapter.

Key Concepts: Keyed to the learning objectives, Key Concepts present the key points of the chapter to aid student study.

Review Questions: Thought-provoking questions prompt students to demonstrate their comprehension and apply chapter concepts to management problem solving.

Projects: At the end of each chapter are a number of projects that encourage students to apply chapter concepts and to use higher level evaluation skills. Many make use of the Internet and require students to present their findings in an oral or electronic presentation or written report. For instance, students are asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international boundaries, or search for the top 10 cookies on their own computer and the sites they are from.

Web Resources: Web resources that can extend students’ knowledge of each chapter with projects, exercises, and additional content are available at www.azimuth-interactive.com/ecommerce13e. The website contains the following content provided by the authors:

• Additional projects, exercises, and tutorials

• Information on how to build a business plan and revenue models

• Essays on careers in e-commerce