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Tourism: Principles and Practice

Tourism: Principles and Practice

6th Edition

John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill

Nov 2017, Paperback, 672 pages
ISBN13: 9781292172354
ISBN10: 1292172355
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
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Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

Chapter 1: An Introduction to Tourism

Chapter 2: The Nature of Tourism Demand

Chapter 3: Tourism Consumer Behaviour

Chapter 4: Measuring and Modelling Tourism Demand

Chapter 5: Forecasting Tourism Demand

Chapter 6: Destinations

Chapter 7: The Economic Impact of Tourism

Chapter 8: The Environmental Impact of Tourism

Chapter 9: The Socio-Cultural Impact of Tourism

Chapter 10: Sustainable Tourism

Chapter 11: Tourism and Development Planning

Chapter 12: Tourism, Crises and Disaster Management

Chapter 13: Attractions

Chapter 14: Accommodation

Chapter 15: Events Management

Chapter 16: Intermediaries

Chapter 17: Transportation

Chapter 18: Public Sector and Policy

Chapter 19: Managing Marketing for Tourism

Chapter 20: Marketing Planning

Chapter 21: Marketing Mix Applications

Chapter 22: Information Technology in Tourism

- Mini case studies which concentrate on specific destinations and organisations

- Self-check questions which allow you to review material and track your progress

- Full length case studies which conclude each chapter

- Practitioner views to give insight from someone who understands the real world of tourism

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.