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Doing Research in Business and Management

Doing Research in Business and Management

2nd Edition

Mark N.K. Saunders, Philip Lewis

Oct 2017, Paperback, 280 pages
ISBN13: 9781292133522
ISBN10: 129213352X
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Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

About this book

About the authors

Acknowledgements

1 Choosing your research topic

2 Reviewing the literature

3 Managing the research process

4 Using secondary data

5 Choosing your research design

6 Collecting data

7 Analysing data

8 Writing and presenting the research proposal

Bibliography

Appendix

Index

- ‘Definition’ boxes to explain key terms

- ‘Research in practice’ boxes showing how the research is used in real life

Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham.

Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.