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Five Star Service

Five Star Service

How to deliver exceptional customer service
3rd Edition

Michael Heppell

Sep 2015, Paperback, 296 pages
ISBN13: 9781292100203
ISBN10: 1292100206
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Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think!


1. The Service Star

Part 1

The psychology of service

2. Loyalty 3.0

3. Make them feel famous

4. Trust me

5. One chance to make a first impression

6. Forget about the exceptional

7. Big Buyer is watching you

8. 99 per cent of people are good…

9. The top three referability habits

Part 2

Emotional engineering

10. The emotional bank account

11. Wee Wows™

12. What’s in a name?

13. Customer magic moments

14. What's in a smile?

15. Send cards

16. Special requirements

17. Putting on the Ritz

18. Creativity gives better service

Part 3

Inspiring interactions

19. Beware the silent customer
20. Super scripts

21. Telephone service

22. Advanced telephone service

23. Voicemail, answering machines and automated call queue systems

24. It’s not what you say

Part 4

Boiler room basics

25. Embracing new technology

26. RADAR thinking™

27. RADAR thinking™ at work

28. Designing fantastic service

29. Spanners and Heroes

30. Suppliers are customers too

31. Making the mundane marvellous

32. Systemise routines – personalise exceptions

33. The distraction of dirt

34. Secret shopper

Part 5

Navigating the negatives

35. Complaints, a chance to shine!

36. The blind spot

37. The customer is always right – not

38. Feel, felt, found

39. I honestly don't care about your problems

40. It’s your best friend – the awkward customer

Part 6

Lessons in leadership

41. Who wants to fly with Captain Denny?

42. Heads up!

43. Recruiting service professionals
44. Be individual, encourage individuals

45. Restoration team

46. Ring the bell

47. Service values

48. Empowering staff

Part 7

Business blueprint

49. Rate the brand

50. Service PR

51. Sell me a solution

52. Building a customer service brand

53. Hills and valleys

54. Using 5 Star Service as a training resource


Michael Heppell is one of the UK’s top motivational trainers. His programmes on Brilliance and 5-Star Service have been attended by tens of thousands of individuals and used by many hundreds of companies across the UK and overseas as a way to motivate individuals to be all they can be. His current clients include major blue chip companies, high street retailers and Government bodies, plus individuals.