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The Strategy Book

The Strategy Book

How to think and act strategically to deliver outstanding results
2nd Edition

Max Mckeown

Nov 2015, Paperback, 272 pages
ISBN13: 9781292084404
ISBN10: 1292084405
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Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

About the Author


First Words


What Is Strategy?

Part One - Your Strategic Self

Shaping the Future

Thinking Before You Plan

Becoming a Strategic Thinker

Selling Your Strategy

Part Two - Thinking like a Strategist

Reacting Is As Important As Planning

Taking Risks (Jump Your Uncertainty Gaps)

Looking Over Your Shoulder

Knowing Where Grass (Really) Is Greener

Part Three - Creating Your Strategy

Seeing the Big Picture?

Finding Position, Intention & Direction

Looking For Advantages

Making Strategic Decisions & Choices

Adapting To Your Competitive Environment

Part Four - Winning with Strategy

Winning Strategy Games

Creating New Markets

Getting Ahead of Your Strategic Group

Growing Your Business (Again and Again)

Going Global Without Going Broke

Knowing What You Can Do Best

Part Five - Making Your Strategy Work

Managing Your Strategy Process

Meetings for Strategic Minds

Managing Change, Making Strategy Work

Understanding What Can Go Wrong

Saving Your Company from Failure

Part Six - The Strategy Book Tool Kit

The Basic (Powerful) Strategy Questions

SWOT Analysis

Porter’s 5 Forces of Competition

Porter’s Generic Strategies

Burgelman’s Strategy Dynamics Model

Porter’s Value Chain & Value System

Core Competencies & Resource Based View

Nonaka & Takeuchi’s Knowledge Spiral

Peters, Athos & Waterman’s 7-S 7-S Framework

Scenario Planning

Ansoff’s Growth Grid

BCG’s Product Portfolio Matrix

Kim & Mauborgne’s Four Actions

Greiners Growth (& Crisis) Mode

De Wit and Meyer’s Strategy Tensions

Cummings & Wilson: Orientation & Animation

Lewin’s Force Field Analysis

Kotter’s Eight Phases of Change

Kaplan & Norton’s Balanced Scorecard

Hrebiniak’s Model of Strategy Execution

Hammer & Champy’s Business Process Redesign

Michaud & Thoenig’s Strategic Orientation

Burgelman & Grove’s Strategy Bet Model

Argyris’s Double & Single Loop Learning

Mintzberg’s Deliberate & Emergent

Johnson’s White Space Model

Prahalad & Hart’s Bottom of the Pyramid

Stacey’s Strategy from Complexity

Hart’s Sustainability Value Framework

House of Strategy

Innovation + Strategy = Adaptability

Final Words

Further Reading


Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.