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Presentation Thinking and Design

Presentation Thinking and Design

Create Better Presentations, Quicker

Ed Gruwez

Sep 2014, Paperback, 240 pages
ISBN13: 9781292013572
ISBN10: 1292013575
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Discover the 12 steps to dramatically better presentations

‘This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.’ Dominique Vercraeye, Managing Director, TNS Belgium

About the author

Acknowledgements

Introduction

Part I A better understanding of presentations

The presentation paradox

Solution 1: Understand how your audience thinks

Solution 2: Use a design process

Part II Building your presentation

PHASE 1 THE THINKING

Step 1: Know your audience

Step 2: Set your goal

Step 3: Plan your interaction

PHASE 2 THE LOGIC

Step 4: Select your content

Step 5: Write your lead

Step 6: Build your structure

PHASE 3 THE STORY

Step 7: Find your handles

Step 8: Visualise your message

Step 9: Sketch your outline

PHASE 4 THE MEDIA

Step 10: Create your slides

Step 11: Add your documents

Step 12: Get ready!

Conclusion

Appendix: The TLSM method at a glance

Further reading and references

Index

Edouard Gruwez, MSc Engineering and MBA, is CEO and owner of ‘Ogilvy Internal Communications’, a communication consultancy company and ‘ComeToThePoint’, a presentation design company.

Having been a senior international marketer for 16 years at GM and Volvo, and communication consultant to many international corporations during the last 8 years, he has gathered a wealth of experience in designing and delivering presentations.

Edouard combined that experience into a practical presentation design approach in 2011. His focus isn’t on keynote speeches, but on real day-to-day presentations in business meetings and workplace meetings.

For 2 years he has been teaching this method very successfully. The approach has proven to be of high value in day-to-day management situations. Through pure word-of-mouth, large parts of local and international organisations have adopted this approach as the new standard.

In 2013 his ideas have had global reach with training events in the US, Brazil, Costa Rica, France, Belgium, Russia, Malaysia, China and Australia.