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Exploring Strategy  Text & Cases

Exploring Strategy Text & Cases

10th Edition

Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér

Dec 2013, Paperback, 816 pages
ISBN13: 9781292002545
ISBN10: 1292002549
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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

Please note that the product you are purchasing does not include MyStrategyLab.


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Chapter 1 Introducing strategy


Introduction to Part I

Chapter 2 The environment

Chapter 3 Strategic capabilities

Chapter 4 Strategic purpose

Chapter 5 Culture and strategy

Commentary on Part I The Strategic Position


Introduction to Part II

Chapter 6 Business strategy

Chapter 7 Corporate strategy and diversification

Chapter 8 International strategy

Chapter 9 Innovation and entrepreneurship

Chapter 10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices


Introduction to Part III

Chapter 11 Evaluating strategies

Chapter 12 Strategy development processes

Chapter 13 Organising for success

Chapter 14 Leading strategic change

Chapter 15 The practice of strategy

Commentary on Part III Strategy in Action


The LEGO Group: adopting a strategic approach

The global pharmaceutical industry: in the land of shrinking giants

Vodafone: developing communications strategy in the UK market

Global forces and the Western European brewing industry

A source of cheap energy or a source of problems – the potential benefits and costs of shale gas

H&M in fast fashion: continued success?

The Formula 1 constructors: capabilities for success

Integration of a Corporate Social Responsibility programme in Coloplast

Manchester United FC: still successful despite new threats

Pierre Fabre: culture and the challenges of internationalisation

Adnams – a living company

Ryanair: the low fares airline – future directions?

Marks and Spencer: is this as good as it gets?

Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector

Going for growth: Teva’s global strategy

CRH plc: dimensions of successful corporate strategy

SABMiller: from strength to strength

The internationalisation of Tesco – new frontiers and new problems

Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?

Severstal: growth strategies in a Russian steel company

FeedHenry – innovating in the cloud

Flight Centre Limited

Strategic leadership and innovation at Apple, Inc.

The acquisition of Cadbury PLC by Kraft Foods, 2010

Gazprom and NIS: the oil and gas industry in Serbia

International HIV/AIDS Alliance (B): a strategy for 2020

The Mexican narco-trafficking problem

Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong

GMB: strategic leadership in a trade union

Academies and Free Schools

Paul Polman and the revitalisation of Unilever

LEAX: managing growth in a volatile world

Changing tracks at Babcock Rail

In the boardroom at HomeCo

QR National – Aurizon


Index of names

General index


  • Exploring Strategy combines the latest theory with real life examples of that theory put into practice, including 50 extensive case studies and 75 one-page Illustrations on specific companies.

  • Incorporating extensive and in-depth coverage of all core material for Strategy courses – it makes the competition look ‘light’ on the context that leads to strategy with topics like corporate governance.

  • Tackles hot topics and new issues, especially emerging market themes such as the role of ownership and frugal innovation.
  • Provides international perspective and coverage.

rated 5 star

Good for University

9 Nov 2015

By Emily Prince

I needed this book for one of my university modules, it was the core text for the module. It has a clear layout and key definitions throughout. The case studies help to apply the theories as well.

rated 5 star

Best service!

16 Dec 2014

By Adel Ghaleb

Very efficient and reliable service provider.