Exploring Strategy Text & Cases10th Edition
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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
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Chapter 1 Introducing strategy
Part I THE STRATEGIC POSITION
Introduction to Part I
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Commentary on Part I The Strategic Position
Part II STRATEGIC CHOICES
Introduction to Part II
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III STRATEGY IN ACTION
Introduction to Part III
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy
Commentary on Part III Strategy in Action
The LEGO Group: adopting a strategic approach
The global pharmaceutical industry: in the land of shrinking giants
Vodafone: developing communications strategy in the UK market
Global forces and the Western European brewing industry
A source of cheap energy or a source of problems – the potential benefits and costs of shale gas
H&M in fast fashion: continued success?
The Formula 1 constructors: capabilities for success
Integration of a Corporate Social Responsibility programme in Coloplast
Manchester United FC: still successful despite new threats
Pierre Fabre: culture and the challenges of internationalisation
Adnams – a living company
Ryanair: the low fares airline – future directions?
Marks and Spencer: is this as good as it gets?
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector
Going for growth: Teva’s global strategy
CRH plc: dimensions of successful corporate strategy
SABMiller: from strength to strength
The internationalisation of Tesco – new frontiers and new problems
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?
Severstal: growth strategies in a Russian steel company
FeedHenry – innovating in the cloud
Flight Centre Limited
Strategic leadership and innovation at Apple, Inc.
The acquisition of Cadbury PLC by Kraft Foods, 2010
Gazprom and NIS: the oil and gas industry in Serbia
International HIV/AIDS Alliance (B): a strategy for 2020
The Mexican narco-trafficking problem
Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong
GMB: strategic leadership in a trade union
Academies and Free Schools
Paul Polman and the revitalisation of Unilever
LEAX: managing growth in a volatile world
Changing tracks at Babcock Rail
In the boardroom at HomeCo
QR National – AurizonGlossary
Index of names
Exploring Strategy combines the latest theory with real life examples of that theory put into practice, including 50 extensive case studies and 75 one-page Illustrations on specific companies.
Incorporating extensive and in-depth coverage of all core material for Strategy courses – it makes the competition look ‘light’ on the context that leads to strategy with topics like corporate governance.
- Tackles hot topics and new issues, especially emerging market themes such as the role of ownership and frugal innovation.
- Provides international perspective and coverage.
Good for University
9 Nov 2015
By Emily Prince
I needed this book for one of my university modules, it was the core text for the module. It has a clear layout and key definitions throughout. The case studies help to apply the theories as well.
16 Dec 2014
By Adel Ghaleb
Very efficient and reliable service provider.