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Essentials of Entrepreneurship and Small Business Management , Global Edition

Essentials of Entrepreneurship and Small Business Management , Global Edition

7th Edition

Norman Scarborough

Feb 2013, Paperback, 720 pages
ISBN13: 9780273787129
ISBN10: 0273787128
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
 
This title is available in the following formats:
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States



The tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

I. THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality


II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business


III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur

10. Pricing Strategies

11. Creating a Successful Financial Plan

12. Managing Cash Flow


IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index

See concepts in action with Real-World Examples. Updated with several new Real-World examples, this edition allows students to see how entrepreneurs are putting the text’s material into action. The business founders featured in these examples reflect the diversity that makes entrepreneurship a vital part of the global economy. Overall, these examples help students remember key concepts in the course and are easy to spot within the material.

Follow a successful business plan, featuring a new company in the sixth edition. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.

Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.

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