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The Financial Times Guide to Business Start Up 2013

The Financial Times Guide to Business Start Up 2013

The most comprehensive annually updated guide for entrepreneurs
8th Edition

Sara Williams

Aug 2012, Paperback, 480 pages
ISBN13: 9780273778752
ISBN10: 0273778757
£19.99
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This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting.

This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.

1. Who will buy?

2. A spot of coaching

3. Your business identity

4. Are you sure?

5. The business plan

6. Timing the jump

7. Less than 100 per cent

8. Off the peg

9. Franchises

10. Beating the pirates

11. The right name

12. Getting the message across

13. Getting new customers

14. Building customer relationships

15. How to set a price

16. Choosing your workplace

17. Information technology - and other equipment

18. Professional back-up

19. Getting the right staff

20. Your rights and duties as an employer

21. Your business and the environment

22. Insurance

23. Forecasting

24. Raising the money

25. Staying afloat

26. Moving ahead

27. Not waving but drowning

28. Keeping the record straight

29. Tax

30. VAT

31. Pensions and retirement

Sara Williams is the founder and Chief Executive of Aim-quoted Vitesse Media PLC, a growing online and print information publisher, specialising in business, investment and tax. Sara is a former investment analyst and lecturer in finance and had a very successful career in financial and business journalism. She has contributed to newspapers, including the Financial Times and The Sunday Times and was a weekly columnist for The Daily Express.

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