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Brand You

Brand You

Turn Your Unique Talents into a Winning Formula

John Purkiss, David Royston-Lee

Aug 2012, Paperback, 264 pages
ISBN13: 9780273777694
ISBN10: 0273777696
£12.99
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In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.

Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to:

  • Discover your talents, values and purpose
  • Become more visible in your market
  • Make the most of your networks
  • Build your brand online using blogs, LinkedIn, Facebook and Twitter
  • Attract people who want what you do in the way that you do it

This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.

To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.

A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Preface

Acknowledgements

About the authors

1. Why Build Your Brand?

2. How Do Brands Work?

3. Personal Branding: The Essentials

4. Your Talents

5. Your Values

6. Your Purpose

7. Using archetypes to develop your brand

8. Staying Focused

9. Explaining What You Do

10. Telling Your Story

11. Aligning Your CV with Your Brand

12. Your Appearance, Voice and Behaviour

13. Charisma

14. Getting paid

15. Becoming More Visible in Your Market

16. Building Your Network

17. Building Your Brand Online

18. Using Social Media to Build Your Brand

19. Getting Started with Social Media

20. Becoming Famous

21. Protecting and Extending Your Brand

22. Co-branding

23. Building a Team

Conclusion

Recommended Reading

Index

John Purkiss studied economics at Cambridge University and has an MBA from INSEAD. Having spent his early career in banking and management consultancy, he has been an advisor to several high-growth technology companies. John co-founded Veni Partners, which specialises in executive search and personal brand strategy. www.johnpurkiss.com

David Royston-Lee studied behavioural science at Aston University and occupational psychology at Birkbeck College, London. Having begun his career in recruitment, he became Head of Career Management Services at KPMG. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. www.davidroystonlee.com

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