Event Management: for tourism, cultural business & sporting events
4th EditionLynn Van Der Wagen
Aug 2011, PaperbackISBN13: 9781442534889
ISBN10: 1442534885
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
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Events Management: for tourism, cultural, business and sporting events, 4e is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
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Table of Contents
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Chapter 1 Event industry knowledge 1
Chapter 2 Event concepts 22
Chapter 3 Event venues and sites 39
Chapter 4 Event staging 54
Chapter 5 Quality customer service 75
Chapter 6 Marketing activities 89
Chapter 7 Sponsorship 106
Chapter 8 Protocol requirements 120
Chapter 9 Event regulatory requirements 136
Chapter 10 Business relationships and meetings 147
Chapter 11 Staff and volunteers 159
Chapter 12 People management 184
Chapter 13 Performnace management 197
Chapter 14 Project management 210
Chapter 15 Event infrastructure 226
Chapter 16 Events management services 239
Chapter 17 Safety and security risks 251
Chapter 18 Crowd control 270
Chapter 19 Catering 286
Chapter 20 Environmentally sustainable work practices 303
Chapter 21 Financial information 318
Chapter 22 Budgets 335
Chapter 23 Event trends and practices 352
Chapter 24 Legal knowledge 370
Chapter 25 Event feasibility 392
Chapter 26 Business risk 407
Chapter 27 Marketing strategies 426
Chapter 28 Public relations strategies 448
Chapter 29 Financial operations 463
Chapter 30 Event proposal and bids 486
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- Actual guidelines from government agencies and event organisations illustrate best practice
- Key learning points in each chapter are at the beginning of each chapter
- Summaries at the end of each chapter to check students’ understanding
- Case Studies and activities throughout giving students a chance to put their newly acquired skills to practice
- References and readings that enable students to extend their knowledge
- Description
- Table of Contents
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