When Core Values Are Strategic
How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 CompaniesRick Tocquigny
Feb 2012, Hardback, 272 pagesISBN13: 9780132905336
ISBN10: 0132905337
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What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more.
Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.
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Foreword vii
Acknowledgments x
About the Authors xii
Preface xiii
Part I Sustaining Industry Leadership
Chapter 1 Core Values Can Be Strategic 3
Chapter 2 Brad Moore 5
Chapter 3 Jane Hoover 11
Chapter 4 Paul Charron 17
Chapter 5 Cynthia Round 23
Chapter 6 John Smale 29
Part II Applying Core Values for Capability
Chapter 7 Daniela Riccardi 39
Chapter 8 Wolfgang Berndt 47
Chapter 9 Mike Clasper 51
Chapter 10 Ed Rigaud 57
Chapter 11 Jill Beraud 63
Chapter 12 Jane J. Thompson 67
Chapter 13 Robert A. Miller 73
Part III Core Values and Teamwork
Chapter 14 Dave Brandon 81
Chapter 15 Brad Casper 87
Chapter 16 Kay S. Napier 93
Chapter 17 Cheryl Bachelder 99
Chapter 18 Bob Viney 105
Chapter 19 John Costello 113
Chapter 20 Fernando Aguirre 117
Part IV Core Values Drive Vision
Chapter 21 Sam Solomon 125
Chapter 22 Steve Case 131
Chapter 23 Kevin Roberts 137
Chapter 24 Jim McNerney 143
Chapter 25 Dean Butler 147
Chapter 26 John Pepper 153
Part V Doing the Right Thing
Chapter 27 Bob Wehling 161
Chapter 28 Jim Hackett 167
Chapter 29 Jose Louis Quintero 173
Chapter 30 Samih Sherif 179
Chapter 31 Bob Herbold 183
Part VI Changing Lives
Chapter 32 Charlotte Otto 193
Chapter 33 Mohan C. Mohan 199
Chapter 34 Harry Leibowitz 205
Chapter 35 Carole Black 211
Chapter 36 Dian Alyan 217
Epilogue by Ed Artzt, Former CEO 223
Appendix 227
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Core values to shareholder value: powerful insights from leaders who learned at P&G, one of the world’s best values-driven businesses.
- Straight from the P&G Alumni Network: An extraordinary business insider's view of the importance of values -- and how to transform values "talk" into performance
- Shows the value a principle-driven corporate culture
- How top CEOs have put their P&G "values" experience to work transforming companies in virtually every key industry
Rick Tocquigny is a nationally known author, radio/podcast talk show host, and CEO of Artbeat of America, publisher of the Life Lessons book series, The Transformed Traveler, and Gracefully Yours greeting cards. He serves as the Chair of the P&G Alumni Network Publishing and Speakers Bureau. His Life Lessons network has been instrumental in changing the pattern of communication within companies and communities. Rick and his wife Carla live in Lafayette, Colorado. Their two daughters, Heather and Jennifer, are both in the entertainment industry and residing in Southern California. Learn more at www.artbeatofamerica.com or email lifelessonsradio@gmail.com.
Andy Butcher is an award-winning journalist and author. A former newspaper reporter and media director for an international non-profit, he currently edits a national trade publication.
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