International Business, plus MyManagementLab with Pearson eText

Part 1: The World’s Marketplaces
Chapter 1: An Overview of International Business
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, Accounting, and Political Environments
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business

Part 2: The International Environment
Chapter 6: International Trade and Investment
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of National Trade Policies
Chapter 10: International Cooperation Among Nations

Part 3: Managing International Business
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business

Part 4: Managing International Business Operations
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Human Resource Management and Labor Relations

For International Business courses.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Accompanied by MyIBLab!

See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.

Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.

Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:

• Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.
• E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.
• Point Counterpoint: Helps students see issues from different perspectives.
• Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.
• Emerging opportunities: Highlights challenges and opportunities in emerging international markets.

Hands-on practice, hands-off grading with MyIBLab: Gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course and use the personalized study plan activities – all to help them achieve success in the classroom.

• Market Entry Strategy Plan: For this edition this feature has been integrated into myIBlab. MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.

Other Points of Distinction

Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. The latest edition also includes the following new topics:

• The bottom of the pyramid
• Cell phones and economic development
• China’s quality and safety problems
• Mergers, Indian style

Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:

• Product safety and counterfeit products
• Coverage of sovereign wealth funds
• Subprime meltdown
• Google and eBay’s struggles in China

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