International Business, plus MyManagementLab with Pearson eText

Part 1: Background for International Business

Chapter 1: Globalization and International Business

Part 2: Comparative Environmental Frameworks

Chapter 2: The Cultural Environments Facing Business

Chapter 3: The Political and Legal Environments Facing Business

Chapter 4: The Economic Environments Facing Businesses

Chapter 5: Globalization and Society

Part 3: Theories and Institutions: Trade and Investment

Chapter 6: International Trade and Factor-Mobility Theory

Chapter 7: Governmental Influence on Trade

Chapter 8: Cross-National Cooperation and Agreements

Part 4: World Financial Environment

Chapter 9: Global Foreign-Exchange Markets

Chapter 10: The Determination of Exchange Rates

Part 5: Global Strategy, Structure, and Implementation

Chapter 11: The Strategy of International Business

Chapter 12: Country Evaluation and Selection

Chapter 13: Export and Import Strategies

Chapter 14: Direct Investment and Collaborative Strategies

Chapter 15: The Organization of International Business

Part 6: Managing International Operations

Chapter 16: Marketing Globally

Chapter 17: Global Manufacturing and Supply Chain Management

Chapter 18: International Accounting Issues

Chapter 19: The Multinational Finance Function

Chapter 20: Human Resource Management

For undergraduate and graduate International Business courses.

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

NEW! Now Available with MyIBLab. MyIBLab gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course and use personalized study plan activities—all to help them achieve success in the classroom. The personalized study plans include pre and posttests with remediation activities directed to help students understand and apply the concepts where they need the most help. MyIBLab also includes:

• An optional eText
• Quizzes
• Video exercises with discussion questions
• PowerPoint presentations
• Flashcards
• ABC News Videos on international business topics available via the shared library

Visit myiblab.com for more information.

Bring the Concepts to Life: Author-Written Cases. Every chapter begins and ends with an author-written case that either introduces new material or integrates what has already been learned. All cases in this text set the standard for integrating theory with practice by presenting them on the following three levels:

1. Level of Analysis: The cases in this text present an extensive range of topics from environmental, institutional, country, industry, company, and individual perspectives. No one perspective dominates; all are represented and create a meaningful representation of the world of international business.
2. Scope of Geographic Coverage: Cases cover topics in settings that span the globe—no region is left unaddressed, no major market is neglected.
3. Scope of Company Coverage: The cases in this text look at various issues from a range of company perspectives, notably companies headquartered in all regions of the world, from large MNEs to small exporters, from old-line manufacturers to emergent cyber businesses, from companies that make products to those that deliver services.

NEW Cases. This edition includes new, updated, and revised cases. The new cases in the fourteenth edition include:

• Chapter 2: Shifting Sands of Saudi Society
• Chapter 3: It’s a Knockoff World
• Chapter 4: Causes and Consequences of the Global Credit Crisis
• Chapter 6: Ecuador: A Rosy Export Future
• Chapter 9: Do Yuan to Buy Some Renminbi?
• Chapter 14: Connecting within oneworld
• Chapter 15: SpinCent: Starting-up Export
• Chapter 16: Marketing to the Base of the Pyramid in Bangladesh
• Chapter 17: Nokero: Lighting the World
• Chapter 19: Does the Devil Really Wear Prada?

Anticipate What Will Happen Next: Looking to the Future. Each chapter offers scenarios that are important to managers, companies, or the world. The topic of each Looking to the Future feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.

See Both Sides of the Story: Point-Counterpoint. This feature brings the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that will help spark classroom discussion.

Stay on Top of the Globe: Geographic Literacy. This edition includes many maps to add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. A complete atlas can be found in Chapter 1.

• Does Geography Matter? sections also appear within appropriate chapters.
  
  

OTHER POINTS OF DISTINCTION

NEW Provide the latest information: Current Events. This text includes discussions on topics trending in today’s business world, such as:

• The impact that the March 2011 Japan earthquake and tsunami had on financial markets, the Japanese yen, the competitive person of Japanese companies like Sony, and the global supply chain
• The challenges in today’s global financial system, especially the budget crisis of Europe and the United States
  
  

Your opinions count

Be the first to review this product. Write your review now.