Consumer Behavior: Global Edition

Section 1 Consumers in the Marketplace

Chapter 1 Buying, Having, and Being

Section 2 Consumers as Individuals

Chapter 2 Perception

Chapter 3 Learning and Memory

Chapter 4 Motivation and Global Values

Chapter 5 The Self

Chapter 6 Personality and Psychographics

Section 3 Consumers as Decision Makers

Chapter 7 Attitudes and Persuasion

Chapter 8 Decision Making

Chapter 9 Buying and Disposing

Chapter 10 Organizational and Household Decision Making

Section 4 Consumers and Subcultures

Chapter 11 Groups and Social Media

Chapter 12 Social Class and Lifestyles

Chapter 13 Subcultures

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Wheel of Consumer Behavior

This text goes well beyond the act of buying—having and being are just as important, if not more so. Consumer behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and each other. Solomon has developed the Wheel of Consumer Behavior to underscore the complex—and often inseparable—interrelationships between the individual consumer and his or her social realities.

Digital Consumer Behavior: A Virtual Community

As more of us go online everyday, there is no doubt the world is changing—and consumer behavior is evolving faster than you can say “World Wide Web.” This text continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text, including features such as:

• Net Profit Boxes – These point to specific examples of the Net’s potential to improve the way business is conducted
• Tangled Web Boxes – These boxes point out some of the abuses of this fascinating digital world
  

The Good, The Bad, and the Ugly

To illustrate various examples of consumer behavior, marketing pitfalls and success stories, and past research, various features have been added to this edition, including:

• Marketing Opportunity Boxes – Each chapter highlights the fascinating ways that marketing practitioners translate wisdom they glean from consumer research into actual business activities.
• Marketing Pitfalls – These boxes help students explore marketing mistakes and ethically suspect activities.

CB as I See It

In every chapter you’ll find a “flesh-and-blood” consumer behavior professor who writes about appropriate topics from his or her perspective as a leading researcher in that area. Students will benefit from hearing the perspectives of other esteemed professors and researchers in the industry.

OTHER TOPICS OF DISTINCTION

Critical Thinking in Consumer Behavior: Case Study

Learning by doing is an integral part of the classroom experience. In this edition, a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.

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