Creativity Now

CONTENTS

Creative Success Manifesto

Part 1: Dreaming

Go for Baroque

Go away

Remember how to play

Why? What? When? Where? How?

Create your space

Get the right stuff

Be a streetcomber

Get physical

Lose your limited thinking

You are not under arrest!

Make up a story

Go fishing with Edison

Use a mind machine

Find a mentor

Dare to daydream

Record your night dreams

Transform your inner critic

Go back to pen and paper

Stuff your head with facts

Take a nap

Keep a swipe file

Balance your brain

Feed your brain

Create a goals board

Join the League of Adventurers

Part 2: Originating

Follow the four brainstorming guidelines

Ask the ignorant

Try the opposite

Do a future interview

Force a word association

When you have a good idea – keep going!

Start with the end

Apply your why, who, what, where, and when questions

Have a Trendstorming session

Use mind maps

Try Freewriting

Challenge all assumptions

Imagine someone else’s solution

Vary the attributes &;

Teach your problem

Make 1 + 1 equal 3

Summon your Originator alter ego

Combine

Learn from nature

Match your interests and your skills

Fish in a different pond

Repurpose

Steal their methods

Eliminate creative blocks

Believe in goosebumps

Part 3: Applying

Summon your Action Man or Woman alter ego

Create an action map

To get, ask

Give them a taste

To sell, pre-sell

Use OPM

Declare a MAD

Use the Pareto Principle

Test a prototype

Piggyback

Outsource

Keep an Ideas Box

Create a loyalty card

Give it a personality

Keep it simple

Ready, fire, aim!

Look for the quirk

Have a plan B

Make a not-to-do list

Embrace procrastination

Be the staff

Chunk and micro-chunk

Use timepods

Use the Einstein levels

Putting it all together

Part 4: Adapting

They became successful writers

His little lessons changed his life—and many others’, too

They got money from the crowd &nbnbspsp;

Her gift made her rich

The real experts led them to success

Word of mouth took it from free to famous

A change of location made dinner profitable

They’re winning breakthrough ideas

He combined two trends and created a third

They found customers who weren’t being served

He deals with dirt – and cleans up

They keep your memory alive after you’re not

This time it’s personal

He’s playing by the (biggest) book

They made travel less taxing

They got people hooked

She changed the medium and they got the message

She went back to the future

She went from ‘vs.’ to ‘and’

He unlocked his creativity

He took a risk for Sin

They took half measures to promote safety

She went from Mum to money

She made the numbers add up

She put others first

Afterword

About the author

Index nbsp; &np;

Jurgen Wolff is a writer and creativity and writing coach who divides his time between London and Southern California. He has taught at the University of Southern California, the Academy for Chief Executives, the University of Barcelona, the Pilots Project and workshops around the world. His other books include Marketing for Entrepreneurs, Focus, Your Writing Coach and Do Something Different.

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