Always Learning
From Brainwave to Business

From Brainwave to Business

How to Turn Your Brilliant Idea into a Successful Start-Up

Celia Gates

Oct 2010, Paperback, 192 pages
ISBN13: 9780273744054
ISBN10: 0273744054
£14.99
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Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category

Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.

This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.

Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

“If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”

Doug Richard, Dragon Investor, Founder of School for Start-ups

“Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

Acknowledgements

Foreword

Preface

My story - How it all panned out for me

Introduction - Get set and go!

1. How to generate new ideas

2. What to do with a brilliant brainwave

3. How to develop your brainwave further

4. How to secure your intellectual property

5. Publicly disclosing your brainwaves

6. How to plan your business

7. How to raise funds for your business

8. How to get rich from your ideas

9. How to put your brainwave into production

10. How to generate unlimited profits from sales

11. How to attract more of the 'right' attention by marketing and promoting your business

12. How to test, measure and continually optimise everything you do

13. What to do if somebody has stolen your idea

14. How to develop your brand and grow your assets

15. How to manage and multiply your success

Useful contacts

Seven reasons why you should thank my granny

Index

Celia Gates was the European female designer of the year in 2007, and is an ambassador for Enterprise UK. In 2007 the European community recognised my contribution to innovation and in the same year the Malaysian Innovation & Design Society awarded me the MINDS Award for my contribution to renewable energy. She built her Doctor Cook business around an ingenious idea for ergonomic cooking pans.

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