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Brilliant Influence

Brilliant Influence

What the Most Influential People Know, Do and Say

Mike Clayton

Nov 2010, Paperback, 216 pages
ISBN13: 9780273740544
ISBN10: 0273740547
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Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

- Use body language and appearance to establish instant rapport.

- Select words to gain lasting trust and respect.

- Understand how people make decisions so you get a ‘yes’, every time.

- Know how to apply a ‘win-win’ negotiation approach, so you never lose.

The author has an active website:, a blog: Shift Happens! At: and Twitter: @mikeclayton01

Author acknowledgements


Part 1: Fundamentals

Chapter 1: Use your common sense: the basics of influence

Chapter 2: Appearance matters: how to look influential

Chapter 3: Decisions: how we make them and how we influence them

Chapter 4: Understand the psychology of influence

Part 2: Your message

Chapter 5: The importance of what you say

Chapter 6: The power of how you say it

Part 3: Strategies

Chapter 7: Focus on the question: “what’s in it for me?”

Chapter 8: How to negotiate to share benefits

Chapter 9: How to network to help people help you

Chapter 10: The six top influencing techniques



Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.