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Research Methods for Business Students

Research Methods for Business Students

6th Edition

Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

Apr 2012, Paperback, 728 pages
ISBN13: 9780273750758
ISBN10: 0273750755
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide

  • For Instructors: teaching manual, powerpoint slides, testbank

1 Business and management research, reflective diaries and the purpose of this book

2 Formulating and clarifying the research topic

3 Critically reviewing the literature

4 Understanding research philosophies and approaches

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Using secondary data

9 Collecting primary data through observation

10 Collecting primary data using semi-structured, in-depth and group interviews

11 Collecting primary data using questionnaires

12 Analysing quantitative data

13 Analysing qualitative data

14 Writing and presenting your project report

· Case Studies and Focus on Student Research illustrate how student research can be conducted

· Research in the News and Focus on Management Research give examples of research in both academic and commercial environments

· Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research

· The companion website includes guidance on use of SPSS, NVivo and internet searching

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

rated 5 star

Excellent

18 Dec 2013

By Vincent Augustino

A lot of theory and practical applications