Operations Strategy3rd Edition
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Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way they manage their operations resources strategically, turning their operations capabilities into a formidable asset. These and other examples in this book illustrate the broad and long-term issues of Operations Strategy that complement the more operational, immediate, tangible and specific issues that define Operations Management. Building on concepts from strategic management, operations management, marketing and HRM, this text offers a clear, well-structured and interesting insight into the more advanced topic of Operations Strategy in a variety of business organisations.
1 What is operations strategy?
2 Operations performance
3 Capacity strategy
4 Supply network strategy
5 Process technology strategy
6 Improvement strategy
7 Product and service development and organization
8 The process of operations strategy sustainable alignment
9 The process of operations strategy substitutes for strategy?
10 The process of operations strategy implementation?
- Written by respected authors with a strong European context.
- Offers comprehensive coverage of the most important ideas.
- Provides an excellent blend of underpinning theory and current managerial practice.
- Encompasses both ‘market-led’ and ‘resource-based’ approaches to Operations Strategy
- Good examples throughout (include companies such as Apple, Google and Zara) and longer case studies for more in-depth study at the back of the book.
- Lecturers guide and PowerPoint slides are provided online at www.pearsoned.co.uk/slack .