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Brilliant Checklists for Entrepreneurs

Brilliant Checklists for Entrepreneurs

Your Shortcut to Success
3rd Edition

Robert Ashton

Sep 2010, Paperback, 248 pages
ISBN13: 9780273740803
ISBN10: 0273740806
£12.99
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The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business.

The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.

  1. Be ambitious: set your sights at the right level
  2. Goals: making sure your enterprise fits your ethos
  3. Do research: easy ways to check your business idea
  4. Write your plan: how to make a convincing case
  5. Get advice: find people able to help you
  6. Find the cash: how to fund start-up and growth
  7. Be profitable: ways to manage your margins
  8. Manage cash flow: keeping the business going
  9. Control costs: how to earn more by spending less
  10. Go to work: how to find premises, or work successfully at home
  11. Market yourself: understand why people buy
  12. Succeed online: make more from your website
  13. Meet people: network on and offline
  14. Get sales: how to win and keep customers
  15. Build a team: recruit and manage people
  16. Be motivating: get the best from yourself and others
  17. Avoid surprises: predict and overcome
  18. Be generous: how to help yourself by helping others
  19. Sell your business: how to realise the value
  20. Useful document templates: shortcuts for you to copy, adapt and use

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

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