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Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

9th Edition

Gerry Johnson, Richard Whittington, Kevan Scholes

Dec 2010, Book with Online Course Access
ISBN13: 9780273737025
ISBN10: 0273737023
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
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Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.

1 Introducing Strategy


Introduction to Part I

2 The environment

3 Strategic Capabilities

4 Strategic Purpose

5 Culture and Strategy

Commentary on Part I The Strategic Position


Introduction to Part II

6 Business Strategy

7 Corporate strategy and diversification

8 International strategy

9 Innovation and entrepreneurship

10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices


Introduction to Part III

11 Evaluation strategies

12 Strategy development processes

13 Organising for success

14 Leadership and strategic change

15 The practice of strategy

Commentary on Part III Strategy in Action

  • Engaging case examples drawn from all over the world include examples from the public and voluntary sectors as well as the private, to give you a balanced viewpoint
  • Video cases to bring the subject to life, including IKEA, Land Rover and the Eden Project in the UK
  • Explores hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances
  • The provision of key debates, commentaries and strategy ‘lenses’ allows you to dig deeper into the tensions and complexity of strategy, and encourages critical thinking.
  • A wealth of teaching and learning support is available at , including the following:

For students

    • The Strategy Experience simulation, which puts the student in the driving seat and allows them to experience the real world of strategic decision-making.
    • A personalised study plan that helps students focus their attention and efforts on the areas where they’re needed the most.
    • Flashcards, a multilingual glossary, and weblinks for revision and research.

For instructors

    • An instructor’s manual (also available in print) providing a comprehensive set of teaching support, including guidance notes for case studies, assignments and lecture plans.
    • PowerPoint slides.
    • A test-bank of assessment questions.
    • Classic cases from previous editions of the book.
    • An annual teachers’ workshop. Details at