Always Learning
The Leadership Book

The Leadership Book

Mark Anderson

Aug 2010, Paperback, 312 pages
ISBN13: 9780273732044
ISBN10: 0273732048
£14.99
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THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE

The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down:

· exactly what the issue is

· the challenges it can throw up

· key leadership actions for to take

· the measures of success

· the pitfalls to watch out for

· a leadership summary to give a quick overview of the highlights of each issue

· cross-references to related issues

A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.

About the author

Acknowledgements

Introduction

1 Your leadership self

First days in the job

Demeanour: settting the tone

Leadership principles

Trusting your instincts

Focussing on what matters

Managing meetings

Time management

You and your boss

2 Vision and strategy: the leadership mantra

Setting and selling a Vision

Leading strategy

International markets and strategy

Leadership priorities

3 Your leadership team

Defining your leadership team

Managing your leadership team

121s

Your team is more skilled than you

Team members in other countries

4 Leading your organisation

Credibility from repetition

Resistance to change

Process: Making the right things happen at the right time

Staff meetings

Collaborating with sister businesses

5 Leading performance excellence

Managing change

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

6 Customers: leading you

The importance of the customer

The customer journey 1: customer experience

The customer journey 2: technology journey

Sell! Sell! Sell!

7 Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Leading product development

Internet transformations

8 Suppliers and partners: leading together

Building relationships

Supplier strategies

Managing costs

9 Learning: leadership development

The knowledge premium

Awaydays

Seeking feedback

10 Resources: the leadership toolkit

Human Resources: making HR work for you

Technology resources

Learning resources

Index

Mark Anderson has 20 years’ experience of leading businesses. He is currently President of Pearson Language Tests, a business specialising in English language testing, and which is currently developing a new global academic English test called the Pearson Test of English Academic. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997 in a range of businesses, latterly as Managing Director of Pearson Professional Asia Pacific. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School, on whose governing body he served 1992-93.

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