Essentials of Tourism
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Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism.
Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach.
The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.
Section 1 Tourism Essentials: An Introduction
Chapter 1 Tourism Essentials
Section 2 Destination Essentials
Chapter 2 The Destination
Chapter 3 The Economic Consequences of Tourism
Chapter 4 The Environmental Consequences of Tourism
Chapter 5 The Social and Cultural Consequences of Tourism
Chapter 6 Sustainable Tourism
Section 3 Tourism Sector Essentials
Chapter 7 Attractions
Chapter 8 Hospitality
Chapter 9 Intermediaries
Chapter 10 Transport
Chapter 11 Government and Tourism
Section 4 Tourism Demand and Marketing Essentials
Chapter 12 Demand
Chapter 13 Tourism Marketing
Section 5 Tourism Futures: The Essentials
Chapter 14 Tourism Futures
Key themes include:
- Sustainability and the challenges faced by tourism around this crucial topic
- Tourism marketing and the role of e-tourism within the sector, ensuring students are up to date with the latest technology
- The role of the public sector in tourism, including policy and planning, giving students a balanced view
Professor Chris Cooper is Dean of the Business School at Oxford Brooks University and is also a successful and experienced co-author of Tourism: Principles and Practice (Pearson Education). He has extensive international experience, having been involved in research and consulting projects in every region of the world.