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Essentials of Tourism

Essentials of Tourism

Chris Cooper

Sep 2011, Paperback, 392 pages
ISBN13: 9780273724384
ISBN10: 027372438X
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
£36.99
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Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism.

Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach.

The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.

Section 1 Tourism Essentials: An Introduction

Chapter 1 Tourism Essentials

Section 2 Destination Essentials

Chapter 2 The Destination
Chapter 3 The Economic Consequences of Tourism
Chapter 4 The Environmental Consequences of Tourism
Chapter 5 The Social and Cultural Consequences of Tourism
Chapter 6 Sustainable Tourism

Section 3 Tourism Sector Essentials

Chapter 7 Attractions
Chapter 8 Hospitality
Chapter 9 Intermediaries
Chapter 10 Transport
Chapter 11 Government and Tourism

Section 4 Tourism Demand and Marketing Essentials

Chapter 12 Demand
Chapter 13 Tourism Marketing

Section 5 Tourism Futures: The Essentials

Chapter 14 Tourism Futures

Key themes include:

  • Sustainability and the challenges faced by tourism around this crucial topic
  • Tourism marketing and the role of e-tourism within the sector, ensuring students are up to date with the latest technology
  • The role of the public sector in tourism, including policy and planning, giving students a balanced view

Professor Chris Cooper is Dean of the Business School at Oxford Brooks University and is also a successful and experienced co-author of Tourism: Principles and Practice (Pearson Education). He has extensive international experience, having been involved in research and consulting projects in every region of the world.

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