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Managerial Economics

Managerial Economics

International Edition
6th Edition

Paul Keat, Philip Young

Nov 2008, Paperback, 592 pages
ISBN13: 9780135070659
ISBN10: 0135070651
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
This product has been replaced by Managerial Economics, Global Edition
Average rating 2 star£152.99

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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Chapter 1. Introduction
Chapter 2. The firm and its goals
Chapter 3A. Supply and demand
Appendix 3. The mathematics of supply and demand
Chapter 4. Demand elasticity
Appendix 4. Applications of supply and demand
Chapter 5. Demand estimation and forecasting
Chapter 6. The theory and estimation of production
Appendix 6A. The production of services
Appendix 6B. The multiple-input case
Appendix 6C. Expressing the production function with the use of calculus
Chapter 7. The theory and estimation of cost
Appendix 7A. A mathematical restatement of the short-run cost function
Appendix 7B. The estimation of cost
Chapter 8. Pricing and output decisions: perfect competition and monopoly
Appendix 8A. The use of calculus in pricing and output decisions
Appendix 8B. Break-even analysis (volume-cost-profit)
Chapter 9. Pricing and output decision: monopolistic competition and oligopoly
Chapter 10. Special pricing practices
Chapter 11. Game theory and asymmetric information
Chapter 12. Capital budgeting and risk
Appendix 12A. The value of a corporation
Chapter 13. The multinational corporation and globalization
Chapter 14. Government and industry: challenges and opportunities for today’s manager
Chapter 15. Managerial economics in action
Part 1. Beverage industry survey
Part 2. The business planning process
Appendix 15A. Beverage industry executives
Appendix A. Statistical and financial tables
Index
Online appendices
Review of mathematical concepts used in managerial economics
Linear programming
Calculations for the time value of money
Solutions to odd-numbered problems

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Situational Analysis

Stemmed from a student commenting, “This book is very dry. What it needs is a plot!” the author has created a text based on challenges managers face in the fictional company, Global Foods Inc. Each chapter includes a:

• Situation
• Presentation of economics tools and analysis
• Solution

Integrated Running Case

Every chapter begins and ends with a situation facing managers at Global Foods, Inc., a company competing in the beverage industry. By encapsulating the concepts with this integrated case, students will always know how the concepts apply to them. By following one company, in one industry, students are able to see how economic decision-making can be applied across the vast array of functional units within the same organization.

OTHER TOPICS OF DISTINCTION

Reading Ease

In order to avoid distractions, the authors have deliberately chosen not to use boxed or shaded section of stories scattered throughout the chapter.

Global Application
At the end of each chapter, the authors have included a “Global Application,” so readers understand the global implications of the concepts and tools of managerial economic analysis.

Appendices and Online Programs

In order to reduce the size of the text, two former appendices and one former chapter have been placed online. Professors wishing to assign these chapters and students wishing to read them can simply go to www.prenhall.com/keat to download and these materials. These materials are indicated clearly in the table of contents of the text.

• Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)
• Appendix 12A: Calculations for Time Value of Money (Online Only)
• Linear Programming (Online Only)


rated 2 star

ok

7 Oct 2012

By Anders

Not good text. Not enough substance. When I compare it with Cororate Finance which is better