The Truth About CreativityRules are there to be challenged
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The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a £10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isnt always right but listen to them anyway and more.
The Truth About Creativity
PART I: INCREASING YOUR CREATIVE POTENTIAL
Truth 1: Creativity is yours for the taking
Truth 2: Creativity is childs play
Truth 3: Climb out of your box
Truth 4: Map your journey before you explore
Truth 5: Give creativity a guide
Truth 6: Tune in to turn creativity on
Truth 7: Creativity is a way of thinking
Truth 8: Make time for creativity
PART II: DEVELOPING CREATIVE CHARACTERISTICS
Truth 9: Dont stop at the first idea
Truth 10: Rules are there to be challenged
Truth 11: It aint what you say, its the way that you say it
Truth 12: Half-thoughts need to be heard
Truth 13: Compare to create the power of using metaphors
Truth 14: See what you see, not what you think you ought to see
Truth 15: Failure is good for you
PART III: PUTTING CREATIVITY TO WORK
Truth 16: Brainstorming is not the only technique
Truth 17: Test the validity of ideas with a five-minute business plan
Truth 18: An ounce of process delivers pounds of success
Truth 19: Symptoms and causes first, ideas after
Truth 20: You can teach your colleagues to use half-thoughts
Truth 21: Newsflash: Insanity and routine are not worlds apart
Truth 22: Set your limits on limitless thinking
Truth 23: Different starting places lead to different results
Truth 24: Your creativity budget can be less than £10
Truth 25: Change your perspective to develop insights
Truth 26: The customer isnt always right but listen to them anyway
Truth 27: Complete the pattern and you will find the answer
Truth 28: The best offense is a good defense
Truth 29: Dont forget the obvious
PART IV: TRAITS OF CREATIVE TEAMS
Truth 30: Team diversity is a virtue
Truth 31: Impassioned people make the difference
Truth 32: Reading, your window for ideas
Truth 33: Build momentum to bring people with you
Truth 34: Liberate your team with a shared purpose
Truth 35: Creative cultures are nurtured not prescribed
Truth 36: New ideas come from new communities
Truth 37: Management tools work, but never admit that you are using one
Truth 38: The joke is on you, or at least it should be
PART V: USING CREATIVE SPACE
Truth 39: Deskshare builds mindshare
Truth 40: Everybody has a special place
Truth 41: Seed ideas in a hot house to help them grow
Truth 42: Dare to share your creative efforts
PART VI: ACHIEVING CREATIVE SUCCESS
Truth 43: Good ideas need quality, acceptance and execution
Truth 44: Recognise, reward and celebrate for long-term success
Truth 45: Creativity the final frontier
Truth 46: Feed your creative spirit
Patrick Harris is the definitive blue-sky thinker, driven by an ultimate desire to reach practical, workable solutions. He is appreciated for his ability to inspire creativity in individuals, distil strategies into actionable plans and generate powerful momentum inside organisations.Much of his expertise and recognition emanates from his work as Director of Creaticity for the Orange Group. Working for the executive board, Patrick co-designed and managed the corporate strategic think tank that underpinned the companys strategy during the octane-fuelled period of 1998 2002. After leaving Orange, he founded thoughtengine, a consultancy working in numerous sectors and focusing on creativity, strategy, brand and futures. Patrick enjoys helping people and organisations to resolve complex issues and to employ inspired strategies.
He is a former non-executive Director of France Telecom UK R&D and is currently a Director of Medinge, a brand think tank focusing on furthering the humanitarian efforts of brands and their organisations - http://www.medinge.org/. Patrick is recognised as an engaging and thought-provoking speaker.
Patrick was born in the USA and complemented his early career with ten years of competitive water skiing. He holds a BSc and an MBA (Hons), is married with two children and lives in London. He can be contacted via thoughtengine - http://www.thoughtengine.co.uk/.
Creativity is an essential skill in business and life, and yet most people are never formally educated in the topic. Patrick has devoted his career to both practicing and teaching creativity in everyday situations. You may be seeking a broad overview, some illuminating examples, a few practical techniques for that project on Monday or all of the above. If you cant work directly with Patrick, then get this book.
Jason Brown, Vice President Marketing and Customer Loyalty, eBay
Patrick Harris provides the manual and the toolkit here which is both easy to follow and to use. This is essential when the implications are potentially so profound. Breaking the shackles of uniform thinking and tapping into this reservoir of latent ingenuity may well make the difference between business success and failure. It may also be the difference between human survival and extinction. It is therefore an undertaking of great value, and one that is all the more commendable because of its easy to digest layout and prose.
Simon Large, Finlays, Commercial Director
Patrick changes the way people think about life and the world around them. The Truth About Creativity captures who Patrick is- a shaper of ideas and people. This book will draw you in and provide you with a compass to unlock your own creative capabilities.
Andrew Jackson, Ministry of Economic Development, NZ
Are you a monkey, dolphin, lion or elephant? Do you know the difference between "urgent" and "important"? Two fascinating facts I learned from Patrick's wonderful book on Creativity. Packed with questions and challenges, this is a must-read for anyone needing to understand creativity.
Ian Ryder - Deputy CEO, British Computer Society
The Truth About Creativity could not be more timely. With extraordinary insight and understanding, Patrick Harris has gently and systematically taken the reader through a process that demonstrates that we all can be creative.
The Truth about Creativity is much more than an exemplary guide about fostering and promoting creativity, it is at the same time a welcome roadmap that marks out essential steps for moving from the seeming stagnation of the present to a richly creative future.
Randolph Kent, PhD, Director, Humanitarian Futures Programme, Kings College, London
Thinking creatively is what drives Patrick to get out of bed each morning. The Truth About Creativity embodies the thoughts of a man who really enjoys challenging people to think differently. Its great to see his techniques eventually captured on paper in such an easy-to-use and succinct fashion.
Andrew Culpan, Co-Founder Aroxo & Former Vice President Strategy MTV Networks
A unique perspective on creativity based on Harris's practical experience and his passion for promoting originality and imagination in business. His truths are delivered in a simple structure that is usable and accessible to everyone, making you want to change the way you do things...now!
Jeanette Purcell, Chief Executive, Association of MBAs
This book debunks the idea that creativity requires total freedom or even anarchy instead it provides a framework of wonderfully engaging and practical ideas to flex the creativity muscle. Most importantly it doesnt read like an instruction manual, but is more like a very tempting recipe book and one where you cant wait for the next meal.
Harry Rich, Chief Executive, Enterprise Insight
Entertaining us with countless stories, riddles and jokes, Patrick Harris expertly leads us out of the proverbial box and into the playground, where he urges us to be bold, to recognise, value and unleash our inherent creativity.
James Goodman, Head of Futures, Forum for the Future
Patrick clearly illustrates in his book that it is not about to be or not to be creative as a personal characteristic, but it is about how to learn to be more creative as an individual and an organization.
Willem Manders, Strategy, Change and Assurance Manager, EP Learning, Shell Exploration and Production
Patrick is an excellent listener and in many ways personifies The Inquisitive Nature. He takes a rare and wonderfully child-like delight in delving, de-bunking and divulging and that is one of my definitions of creativity.
Peter Kyle, Chief Executive, The Shakespeare Globe Trust
If Patrick Harris' book on creativity were a cake you'd want to gobble it down in its entirety immediately! It's deliciously excellent.
Camila Batmanghelidjh, Founder, Kids Company
Patrick's book could do for creativity what Christopher Booker did for story telling with his Seven Basic Plots - just with more humour!
Alex Batchelor, Executive Vice President Marketing, TomTom
"The Marvels of this book are like a well rehearsed play, each session an enjoyable and entertaining read that makes the reader giggle a true game changer "
Ambition, The Association of MBAs
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