How to Be an EntrepreneurThe six secrets of self-made success
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"By their nature entrepreneurs do things differently, and that includes how they like to learn. I'm impressed by the creativity you [Steve Parks] have shown in communicating ideas, knowledge and best-practice to your target audience. "
Former Prime Minister Tony Blair
The rate of new start ups is growing dramatically. According to Barclays Bank there were 288,200 new businesses launched in England and Wales in the first 6 months of 2004 - an increase of 23% on the same period in 2003. However, the failure rate is high. Barclays research also showed that 164,400 firms went out of business in the same period thats over half of those that start up. Entrepreneurs are becoming increasingly aware of this threat because of media coverage, and are eager to get any help they can.
How to be an Entrepreneur, written by bestselling author and small business guru Steve Parks, reveals how to become that person who will succeed not just at starting up, but also running that business.
The author is himself a successful entrepreneur, but this book is the cumulated wisdom of the hundreds of other successful entrepreneurs who he has interviewed in the last 5 years. His research identified that successful entrepreneurs have special strengths in six fundamental abilities, which form the structure for the book:
How entrepreneurs think and behave and how that helps them to deal with the many challenges they face. We examine how you can develop those attitudes, and handle the contradictions they seem to present.
How entrepreneurs find or create opportunities and how they maximise them to create great businesses.
Once they have an opportunity, entrepreneurs are masters at marshalling people and resources and focussing their time and energy on the opportunity. We look at how you can gain superb personal focus, and then focus your company and your team
The best entrepreneurial companies manage to attract the best talent before theyre even out of the starting gate then they seem to be able to bring out the very best in these people. At the same time these entrepreneurs manage the difficult balancing act of keeping this creating melting pot under control without stifling ideas. How is this achieved?
The popular image may be of entrepreneurs working on the hoof but its simply not true. They have firm, clear plans but they also ensure they have a good enough Radar system and contingency plans to be able to spot trouble and change course, in a planned way, when necessary.
Entrepreneurs are masters at communicating with their team, their customers and the media. They have a clear, uncomplicated style of communication that wins hearts and minds.
Packed with ideas, inspiration, case studies of how other entrepreneurs have succeeded, and highly original practical tools, this is the book that will separate the brilliant entrepreneur from the 'tried but failed'.
The difference between a small business owner and an entrepreneur
The need for How to be an Entrepreneur
How I came to write this book
The six secrets of self-made success
Joining the community
All for one, and one for all!
Chapter 1 The First Secret: Attitude
Chapter 2 The Second Secret: Opportunity
Finding or making opportunity
Chapter 3 The Third Secret: Focus
Thinking and acting
Focusing your team
Chapter 4 The Fourth Secret: Talent
The Talent System
Your own talent
Chapter 5 The Fifth Secret: Building
Building a lasting business
Building a brand
Building a team
Chapter 6 The Sixth Secret: Communication
The importance of great communication
Focus and attitude
Walk the talk
The involvement ladder
Chapter 7 The End? The Beginning?
At the age of 16 when Steve Parks told his school careers adviser that he wanted to work for the BBC or run his own business they laughed and suggested a career in electronic engineering. Steve began his career as a journalist and presenter for BBC Radio in 1994. His work has been broadcast on Radio 4, Radio 5-Live, Radio 1, Radio 2, BBC TV and the Today programme. He left the BBC to form his own company, which is now the UKs leading publisher of business audio. Steve has written articles for business magazines, comedy sketches for BBCs Dead Ringers and is currently working on his first novel. The author draws his knowledge for this book from his own career, and also from the experiences of close friends who are successful entrepreneurs. He is regularly approached by people for advice on starting their own business, and has launched a vast community for entrepreneurs, Flyingstartups.com, helping startups to network and gain tips, advice, and ongoing support.