Smart Luck

Description

Everybody wants to know why life's winners are so successful: how did they do it?, why they do it?, what makes them different? All of us are fascinated by the lives and backgrounds of the rich (and sometimes famous). Behind every entrepreneur is a story.

Andrew Davidson has interviewed dozens of leading entrepreneurs over many years. He has asked the questions we all want to ask. He has probed into their backgrounds, delved into their psyche. Compared, contrasted and considered just what it is about them that makes them different. Here he pulls together all the information, and takes an overall look at the bigger picture and what we can learn from the living giants, who did it their way.

Davidson interprets the psychology of success, telling the entrepreneurs' stories in their own words, and the words of the people closest to them. For anybody with a will to succeed or a fascination as to how others do this combination is unputdownable.

Contents

North Acton, London

Nurtured nature

Soft resilience

Double vision

Divine energy

Driven discipline

Detoured brains

Sly ambition

Smart luck

Where are they now?

Featuring (among others):

Richard Branson  

Anita Roddick  

Alan Sugar  

Charlie Dunstone  

Simon Woodruffe  

Felix Dennis

Features

- We're in the age of the start up! Interest in entrepreneurs and wannabe entrepreneurs has never ever been higher. Everybody is thinking about it, everybody wants to know how others do it, and last year in the UK 420,000 did it.

- Author and book title were featured on BBC series 'Mind of a Millionaire' leading to a surge in sales of the existing edition.

Reviews

''A short book that ought to be required reading for us all.''

Long Range Planning, March 2007

" The prose is breathless, the subjects opinionated and the writing so good...
may be the most entertaining book on business published this year... sit back and enjoy "  

Sunday Times, Book of the Week