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Smarter Ventures

Smarter Ventures

A survivor's guide to venture capital through the cycle

Katharine Campbell

Sep 2003, Paperback, 336 pages
ISBN13: 9780273654032
ISBN10: 0273654039
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Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It’s far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process.

Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.

By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa – leading to more productive relationships and smarter ventures.

Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad – investors, and equip yourself with the tools and the knowledge to seal a successful partnership.

Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.

"Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital – whether funding it, using it, providing it or teaching potential entrepreneurs…. The book is so complete it is almost a funding cookbook…. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading."

- Book Review, Financial Times

SMARTER VENTURES

Preface

  1. Introduction
  2. PART ONE - THE INDUSTRY

  3. Inside the venture industry
  4. Cycle Psychology
  5. An eclectic’s history of venture capital in Europe
  6. Silicon Valley compared
  7. Other species :angels and corporate venture capitalists
  8. PART 2 - THE PROCESS

  9. Fit for venture capital
  10. The Approach
  11. Choosing a venture capitalist
  12. The Business Plan
  13. Early meetings
  14. Due diligence
  15. Term sheets
  16. Negotiations
  17. Close
  18. PART 3 - WORKING WITH VENTURE CAPITAL

  19. VC on board
  20. Down rounds
  21. "Exits"
  22. PART 4 - THE FUTURE

  23. A European industry matures

VC JARGON BUSTER

Katharine Campbell is the former private equity correspondent of the Financial Times. She spent five years delving into the secretive world of private equity, and became one of the leading commentators on the sector. A weekly column on the Enterprise Page of the FT provided an outlet for her particular interest in entrepreneurship and venture capital. Previous roles at the FT, where she spent a dozen years in total, included Frankfurt correspondent at the beginning of the 1990s, covering the early years of German unification. She studied German and ancient Greek at Oxford University, and international relations at the School of Advanced International Studies, Johns Hopkins University, in Washington DC. She now works in the private equity industry.

"Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital – whether funding it, using it, providing it or teaching potential entrepreneurs…. The book is so complete it is almost a funding cookbook…. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading."

Book Review, Financial Times. Christopher Saunders, founder of the Cambridge Enterprise Conference

'It took me 20 years to lean what's in this book. Every budding entrepreneur should read it if they want a win-win relationship with their VC.'

Stuart Evans, CEO, Plastic Logic

'Smarter Ventures is a must-read for any entrpreneur seeking venture capital investment. Katharine Campbell's straightforward language de-mystifies what for anyone who has been through the process is a daunting and stressful experience. On the basis that knowledge is power, I have no hesitation in recommending Smarter Ventures to entrepreneurs and expect it will also appear at the top of venture capitalist's reading lists.'

Charles Cotton, former CEO, Virata Cororation

'Katharine Campbell provides a unique insight into the European venture capital industry, while also explaining the critical differences between the VC scene in Silicon Valley and that in Europe. This books is absolutely essential reading for European entrepreneurs, VCs and advisers. In fact, no European entrepreneur should seek to raise capital without first reading this book.'

Chris Grew, senior partner, Hale and Dorr

'Katharine Campbell knows her stuff. While Smarter Ventures is very readable, it goes way beyond delivering the fine insights one would expect from a crack former journailistt. Ms Campbell has distilled her extensive experience into useful wisdom. As the books becomes standard fare, it will acceleratue entrepreneurship in Europe by making the new venture capital process more streamlined and professional.'

Kenneth P. Morse, managine director, MIT entrepreneurship Center.