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10 Lessons From The Future

10 Lessons From The Future

your tomorrow is a matter of choice. make it yours

Wolfgang Grulke, Gus Silber

Nov 2000, Paperback, 240 pages
ISBN13: 9780273653295
ISBN10: 0273653296
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What will the world be like in the future? What markets will be threatened and which will boom? What will be the top 10 corporations? Why not ask the man who spends most of his life helping companies and venture capital firms imagine the future? With a background in business, technology, nuclear physics, entertainment and marine biology, Wolfgang is an exhilarating and thought-provoking thinker and speaker. His topics range from the roller coaster new economy, paradigm shifts, chaos, fractals and bio-technology and the dilemmas of modern management, to the sex life fish. Wolfgang Grulke brings fresh ideas and a breath of thinking that is rare in today's focused and specialised world. "The thinking is original and frame-breaking. I don't often use superlatives, but they are deserved here" John M Stopford, Professor of International Business, London Business School

"Provocative and entertaining as ever, Wolfgang teaches us that change is to be embraced with excitement rather than fear." Neil Jacobson, CEO, I-Net Brdige


Ten Lessons From the Future is about the power of change, and the power you have to make change work for you.

All around us, the old order is collapsing. Ideas, systems, and strategies that once seemed rock-solid, are crumbling under the onslaught of new technologies, new attitudes, new ways of thinking and doing.

The hard and simple truth, in today's fast-changing, fiercely-competitive global arena, is that you can no longer rely on your bank of personal experience, or the stockpile of insights, ideas, and know-how you have accumulated over the years.

10 Lessons from the Future reflects on culture, business and technology in the past 30 years and gives you and your organisation the advance intelligence you need to get ready for the next 30 years, by taking you on a fascinating and rewarding journey to the ultimate destination - your Future.

The book concludes with 10 powerful lessons that emerge from our exploration of the past and future scenarios. These 10 lessons create essential business and personal imperatives for today. A practical and revolutionary handbook for business executives, venture capitalists, individuals and investors, it will answer these crucial questions:

· What are the big challenges and issues facing businesses, individuals, and investors in the next 20 years?
· What kind of organisations will succeed in the new economy?
· What kind of skills will be most sought-after?
· Which industries will prosper, and which will fall by the wayside?
· What are the hottest investment prospects of the 21st Century?
· What is the future of e-commerce?
· How will the rapidly-evolving field of biotechnology shape the way we live our lives?
· How can we educate and prepare the next generation to make the most of the exciting opportunities that lie ahead?

Also included is access to an Internet-based tool, the Information Age Scorecard, that lets you assess how competitive your business is and how ready you are to compete in the 21st Century.

The ideas in Ten Lessons from the Future are being used by a range of leading businesses, inlcuding Erikson, Andersen Consulting, IBM, Nortel Networks, Deutsche Morgan Grenfell, UBS, Lufthansa and Guardian Media Group.

Wolfgang is Founder and CEO of FutureWorld, the global business and technology think tank. He previously worked for IBM for more than 25 years, during which time he was awarded the prestigious IBM Oustanding Innovation Award. Since founding Future World, he and his network of gurus have been instrumental in helping major corporations and venture capital firms to position themselves in the new world economy.

Wolfgang is recognised globally as an inspirational speaker and has addressed audiences in over 20 countries, either in person or via TV and radio. Gus Silber is a journalist, author and scriptwriter with several best-selling books to his credit. He has won awards for criticism, travel-writing, and magazine journalism. His books cover a wide range of interests, from socio-political satire to the user-friendly insights of his acclaimed guide to the world of children and computers, The PC Parent.

Expert Reviews

"Ten Lessons from the Future
is a practical and inspirational guide to the Future. A superb combination of practicality and vision. It is a great read, precise and thought provoking. It makes you really want to jump out of your seat and participate in the creation of the future. I have read this book twice. I highly recommend it to those who do not want someone else eating their cheese."
Radames Soto - CEO Wall Street Journal.com, New York

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