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Public Relations

Public Relations

5th Edition

Frank Jefkins, Daniel Yadin

Aug 1998, Paperback, 304 pages
ISBN13: 9780273634324
ISBN10: 0273634321
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
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This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.

  • Provides many examples of recent public relations campaigns and corporate identity campaigns and logos.
  • Completely updates the material on media, publishing, production and printing technologies, including DTP, e-mail and Internet.
  • Updates and expands the material on ethics, sponsorship, PR in developing countries and PR for export.