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Connected Leadership

Connected Leadership

How to build a more agile, customer-driven business

Simon Hayward

Dec 2015, Paperback, 280 pages
ISBN13: 9781292104768
ISBN10: 1292104767
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Connected Leadership has been officially shortlisted in the 'Management Futures' category for the 2017 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library.

Connected Leadership provides a clear, practical guide for leaders of organisations who wish to create a more connected, agile and customer-oriented organisation in a digitally connected, customer-driven 21st century business environment.

It lays out the key factors of the connected organisation and the leadership behaviours that will allow these factors to become embedded and sustainable. It provides a range of case examples to demonstrate what this looks like in practice, complemented by a series of tools and techniques that leaders can use to diagnose their organisation’s current position and plot a successful course to achieve these more connected ways of working.

It is, at heart, a real-world guide to changing your leadership style and approach to align an organisation’s culture and values with those needed in a world where the prevailing models of command and control are so obviously failing.

Connected Leadership will show you how to:

· Create a more agile organisation & respond swiftly to changing markets & customer needs

· Cope with increasing market complexity & uncertainty

· Build trust, reputation & become a more authentic leader

· Develop a ‘connected leadership’ approach

About the Author


1 – Introduction

2 - Why you need to know about connected leadership

Old models are breaking down

A new style of leadership

Understanding connected leadership

What connected leadership looks like

What it doesn’t look like

Key benefits of connected leadership

Case study – Connected Leadership at Mandarin Oriental

3 - The end of business as usual?

The rise of the ‘new’ consumer

The emergence of the open and networked society

The arrival of the ‘Millennials’


4 - The Connected leadership challenge

Reinventing leadership

What makes a good CEO?

Leaders face a complex set of challenges

What does the connected organisation look like?

Leadership Brand

What does the connected leader look like?

Case study – Leading from the front

5 - Purpose and direction

A time for renewal

Why direction and purpose?

Developing a clear sense of purpose

Simon Sinek’s Golden Circle

Establishing the right direction

The leader’s role

Other tips from the Pixar Media 22 Rules

Case study – Connected Leadership at Standard Chartered

6 - Values in action

Redefining and aligning the core values

What’s important around here?

Authentic leadership

Emotional Capital capabilities

Creating a values-led culture

Ethical leadership

Case Study – Values and authenticity at Marks & Spencer

7 - Connected relationships

Looking outward

Developing open and transparent relationships

Balanced processing of information

Strengthening key relationships – questions to ask

8 - Devolving decision-making

Rethinking the balance of power

Why decision-making needs to be devolved

Organisational level

Your role as leader

Case study – Devolved decision making in action at Zara

9 - Encouraging collaborative achievement

Breaking down barriers

Why collaboration counts

Understanding the different stages of team formation

The human desire for community

Organisational level

Collaborating in consumer goods

Finding the cause of conflict

Your role as leader

The persuasive power of collaboration

Strategic listening from a CEO

Case study – Connected Leadership at Telstra

10 - Creating an agile organisation

Dealing with turbulence

Disruptive technologies

Innovation: unleashing the entrepreneurial spirit

Develop a learning organisation

Disruption builds adaptive leaders

Prioritise ruthlessly

Case study – Agility and customer focus at Three

11 - Taking people with you

Building a connected company through strategic engagement

Engaging all the managers

Engaging everyone to create the connected company

Communicating connectivity effectively

Case study – Engaging people at Shop Direct

Connected Company survey

12 - Next Steps


Connected society


Simon Hayward is an award-winning thought-leader, valued by major clients, including Three, HSBC, M&S and Network Rail as a trusted advisor & partner. He has a wealth of strategic consultancy & leadership experience gained over 25 years & has developed major strategic learning & development programmes across Europe, Asia, North America & the Far East.