Always Learning
Brilliant Pitch

Brilliant Pitch

What to know, do and say to make the perfect pitch

Shaun Varga

Sep 2009, Paperback, 200 pages
ISBN13: 9780273725114
ISBN10: 0273725114
£12.99
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In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.

Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.

Brilliant outcomes:

  • It eliminates the possibility of doing a 'bad' pitch
  • It will help readers get the content and preparation spot on by focusing on the needs of the audience.
  • It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.

About the author

Acknowledgements

1 So how good are you... really?

2 It's OK if you haven't done it before: the importance of clarity

3 Basic mistakes: ever seen Dragons' Den...?

4 How not to make assumptions – finding out what they really want

5 Now do your homework (sorry - no substitute)

6 The most important ‘p’ in pitch... is people

7 About teamwork

8 The time to win the pitch is before you do the pitch

9 Anytime, anyplace, anywhere: the 'elevator pitch'

10 What to do when what they want is not the same as what they need

11 Pitching for entrepreneurs: backing the rider or backing the horse

12 Victory is not about coming up with the right answer

13 Pitching to procurement professionals

14 Busking it: how to pitch without a pitch

15 Magic, theatre, genius and other myths about pitching

16 Masterclass: it doesn't get any better than this

The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch.

With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.

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