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Tim Ambler

Tim Ambler

London Business School

Tim Ambler joined London Business School in 1991 and is a Senior Fellow. He leads the PAN'AGRA program of research projects which include the measurement of marketing performance and brand equity ("Marketing Metrics" and "Brand Stewardship"), advertising and promotions effectiveness, marketing in China and overseas market entry.

Tim Ambler was previously Joint Managing Director of International Distillers and Vintners (IDV - now part of Diageo), responsible for strategy, acquisitions and marketing. He holds master's degrees in Mathematics from Oxford and Business from the Sloan School (MIT). He is a Chartered Accountant.

Recent papers include "How Advertising works", in the Journal of Marketing; "Advertising agency-client relationships" in the Journal of Marketing Research, and "Channel relationships in China" in the International Journal of Research in Marketing.

Author's areas of Expertise

Brands and brand equity; International marketing; China; Advertising and promotions

Conferences

Author events

May 17th Strategic & Measurement Issues for the Corporate Brand - London

June 27-30 "Marketing Metrics" on board Arcadia (FD Forum)

Available for corporate events - recent examples include seminars for Heineken (based around the SILK Road), Bacardi-Martini & Shell (Metrics)

Papers

Recent papers include "How Advertising works", in the Journal of Marketing; "Advertising agency-client relationships" in the Journal of Marketing Research, and "Channel relationships in China" in the International Journal of Research in Marketing.