Terminate Your Career
AUTHOR: James Bannerman
When Arnold Schwarzenegger first went to America in 1968, he wasn’t the wealthy celebrity we all know today. Far from it. His day-to-day job was ‘bricklaying’, which he only did to help subsidise his dream of becoming the uber- body-builder of all body-builders…Mr.Olympia !
The problem was, however, that because he had such a strong Austrian accent few L.A. clients were able to understand him, and this meant his business was suffering.
So what did he do?
Well (according to an article by Martin Kasindorf in USA TODAY in 2003) he adopted a little Cunningly Clever Creativity and turned this perceived weakness to his advantage. Together with fellow body-builder Franco Columbu they re-positioned themselves as ‘speciality European bricklayers.’
Suddenly, as a result of this simple twist of thought, their newly named company ‘European Brick Works’ not only ended up being busier than ever; it also enabled them to start charging MORE than their competitors, rather than less… GENIUS!
With this in mind, if you happen to be looking for a breakthrough in your own career development, you might want to consider how you could potentially use your weaknesses (or perceived weaknesses) to your advantage.
After all, if this approach was good enough for THE TERMINATOR, there’s a good chance it might also be good enough for you…
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