Always Learning

Get the perfect career you seek

AUTHOR: Nicholas Bate

The world of work has changed. That world of work which used to revolve around rules, qualifications and developing a linear career path (regardless of whether you are a teacher, copywriter landscape gardener, nurse or doctor) has spun out of control. It’s now a world of  no guarantees, constant big company ‘re-orgs’, rounds of redundancies in normal safe havens and ‘once safe’ jobs and industries disappearing overnight.

So what’s to be done?

Do What You Want introduces a powerful seven part strategy, enabling you to get the perfect career you seek.

And that seven step strategy?


Step 1:
From single-facet to multi-facet career
The demise of the ‘single career’ is probably the biggest change in the world of jobs in the last fifty years. We address how to make the shift from this to the ‘multi career’: which then gives us choices. And choices give us options. And options give us security.

Step 2:
From CV to added value
Once upon a time, experience was important but a heady list of qualifications could seduce a potential employer. Now the tables are turned: what have you actually done? This is what recruiters are now looking for: experience, as increasingly ‘education’ is a given.

Step 3:
From find the advert to create the opportunity
All organisations need great people. You need to remind them of that and show you are that person.

Step 4
: From simple job satisfaction to the more subtle ‘journey satisfaction’
No longer just sitting atop the mountain, but enjoying the climb too.

Step 5:
  From corporate umbrella to corporate entrepreneur
No longer will ‘the company’ look after us.  We have to look after us. And as we will see that can be a lot  more fun.

Step 6:
From exams to education
From not just ‘smart’ to ‘wise’. Can you spot the opportunities, can you stay ahead of the game? Can you enjoy it?

Step 7: From employee to brand: you now run your own business.

A whole different perspective on the world of work: what value do you contribute?

Helping You

The book is incredibly pragmatic and helpful. Thus each ‘seven step’ chapter has:

  • The concept in a sentence or two. So you immediately know what to do.
  • The concept explained in full; the so-called big idea.
  • The ‘How’ or the detailed strategy. Clear easy numbered lists that you can approach one at a time and tick off .
  • ‘How They Did it’. Every ‘step’ chapter has three mini case studies of how others have approached the challenges you are facing. These are based on the author’s experiences of teaching these concepts around the world.
  • A Q&A, the toughest questions you would ask, with honest, no waffle answers.
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