Books available


    Book cover
    Global Marketing
    7th edition
    ©2016 ISBN: 9781292100111

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    Marketing Management: A Relationship Approach
    3rd edition
    ©2015 ISBN: 9780273778851

    • Instructor resources
    • There is no Companion Website for this title, however the Companion Website for the last edition can be found here
    Book cover
    Global Marketing
    6th edition
    ©2013 ISBN: 9780273773160

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    Essentials of Global Marketing
    2nd edition
    ©2012 ISBN: 9780273756545